| Title | The Most Undisruptive Radio Ads |
| Brief | People love listening to music, but they hate it when their music is interrupted by radio ads. So Febreze set out to create the world’s least disruptive radio ads. Millions of songs from the three largest music streaming platforms, Pandora, Spotify and Apple Music, were aggregated into 12 different musical trends. Then AI used the sonic DNA of these groupings to create 12 original compositions. The resulting ads were slipped seamlessly into people’s playlists, safely disguised as great songs. |
| Agency | Grey Midwest |
| Campaign | The Most Undisruptive Radio Ads |
| Advertiser | Procter & Gamble |
| Brand | Air Effects, SmallSpace, Fabric Refresher, CAR, Plug |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Chief Creative Officer | A..m K..n Subscribers Only |
| Chief Creative Officer | R....go J....ne Subscribers Only |