At W+K London, Tait will partner with ECD Tony Davidson to lead creative across the agency, completing the London management team alongside managing director Neil Christie. Davidson’s current partner, Kim Papworth, will step down from his current responsibilities as ECD in September, remaining at W+K London in a senior creative role and continuing a 14-year tenure with the agency.
Tait co-founded London digital agency Poke in 2001, before leaving to join W+K in Portland as global interactive creative director from 2010-2012. During his time at W+K, Tait played a key role in some of the agency’s most celebrated campaigns including Old Spice Responses.