Kamil Redestowicz
Creative Director at BBDO Warszawa
Warsaw, Poland
TitleBob's Bike
BriefIn Poland, drinking alcohol in public is prohibited. Except for one place, due to some smart gap in the law - the Vistula river banks in Warsaw. Young adults zig-zag back on bicycles causing over 200 accidents last year. We’ve decided to reach the thirsty young audience by writing a copypasta and launched a film based on that story.
Agency
Campaign Bob's Bike
Advertiser The Polish National Road Safety Council
Brand Polish Road Safety Council

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PostedJanuary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Creative Director K...l Re......icz Subscribers Only
Copywriter M....sz W...cik Subscribers Only
Copywriter M....lm .D Subscribers Only
Art Director A..m K...es Subscribers Only
Production Company Te.....or Subscribers Only
Agency Producer B....sz O....ski Subscribers Only
Director H...rt Dl.....ki Subscribers Only

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