Kay joins BETC from W+K London, where he has served as head of account management since April of 2014, leading LURPAK and Mondelez, following three years as group account director on FUZE Tea, Halls and Stride. Prior to that he spent four and half years with W+K’s Amsterdam office, as group account director on Coca-Cola, Nike, EA Sports, ESPN and Afligem. He originally joined W+K London as an account director in September of 2007, following stints in account management positions with Grey London and BBH London.
Responsible for all aspects of resourcing, training, development and performance of the agency’s 40+ account handlers.
Account lead on LURPAK and all Mondelez business including Halls (Global) Trident and Stride Gum (North America) Trebor (UK) and Maynards Bassetts (UK)