Jelena Mihelcic is Head of PR at Bruketa&Zinic&Grey - a renowned agency recognized as a trailblazer in creative innovation in CEE. She is in charge of the agency's communications team while supporting some of the agency’s clients in their PR activities. The projects she has worked on as part of the team have won a Cannes Lion, Effies and many other awards. She supported social and environmental campaigns for UNICEF, WWF, Croatian Institute of Public Health, Croatian Psychiatric Association, as well as campaigns dedicated to cancer prevention and helping refugees. She graduated in journalism and has been working professionally in communications for 15 years. She has also been supporting the public visibility of Croatian artists for 20 years.