Justin Francis
Live Action Director at Curious Pictures
Toronto, Canada
TitleEnergy Drink
BriefAlbertans are pretty good at recycling their beverage containers - but there is still room for improvement. To remind people to recycle every single time, we created a campaign starring angry, talking beverage containers.Energy drink bottles, milk cartons, and juice boxes could finally sound off at the people who threw them in the garbage and remind them to do better. Witness the motivating power of trash talk.
Agency
Campaign Trash Talk
Advertiser Alberta Beverage Container Recycling Corporation (ABCRC)
Brand Alberta Beverage Container Recycling Corporation

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