20 years in advertising. Worked at TBWA Group, BBDO and Y&R. Experience in telecom (Belgacom & kpn), FMCG (Lays, Danone, Douwe Egberts, Schweppes, Maes, Carlsberg), Care (Nivea), media (SBS, Sanoma, Gazet van Antwerpen, Studio Brussel, Newspapers Work), cars (Volvo, Alfa Romeo), motorcycles (BMW, Harley Davidson), travel (Eurostar, Center Parcs), finance (KBC, Citi, AXA, Mastercard), services (PwC), retail (IKEA)