Sophie Masson is the co-founder and CEO of Do Not Disturb. She leads business opportunities alongside the leadership team while creating and overseeing transformative branding experiences.
A pioneer in the experiential activation space, she collaborated with Volkswagen, WonderBra, Red Bull, Qualcomm, International Paper, Cirque du Soleil, Suzuki, Mercedes-Benz and Air Canada. She also partnered with creative powerhouses Moment Factory, Sid Lee, Crispin Porter + Bogusky, BBDO and Taxi.
Sophie believes cause related marketing leads to significant ROI and she wants to inspire more businesses to enhance well-being and enrich people’s lives.