In charge of the PR practice at Ogilvy Paris which stands among the main PR agency in France, awarded more than 30 times, including 3 times Gold the PR category at the Cannes Lions. As a head of Social Media, I coordinate a team of 60 Social Media specialists in all fields : Content, Creative, CM, Social CRM, Social Influencer...
I'm a blogger since 2004, I've published on different French media and I joined Twitter in March 2007. Member of the Social Media Club and Vice President of the Syntec RP, I am a teacher at the European Communication School and Université Jean Moulin Lyon 3, University of Besançon and keynote speaker in few Business, Communication or Journalism Schools (One School), in the Institut National des hautes études de la sécurtié et de la justice and in Business event such as the WCF in Davos.
I am today specifically involved in CEO visibility programs, crisis management, influencers relationship management, territorial branding, Social Media strategy and branding programs... My topics field covers Entertainment industry, societal issues related to health, poverty, malnutrition... and consumer tech.
My expertise is recognised in different sectors including:
. Major institutions : European commission, The Ministry of sustainable development, Bloomberg, Paris City Hall, Ministry of Employement, Invest in France Agency, The Global Fund, The L'Oreal Foundation...
. Countries and cities : Embratur (Brasil), Mexico, Chengdu (China), Team Côte d'Azur, Tunisia
. Top companies : Siemens, Alstom Power, Nestlé, Ardian, Dupont, FM Global, L'Oreal, IBM, Vodafone, La Macif, Dupont, Electrolux...
. Leading brands : Google, UGC, Fox, TF1 Videos, LG, Sony Music, Grazia, Perrier, Ford, Bacardi Martini Grey Goose Bombay Sapphire, Diesel, Helena Rubinstein...
I joined the Ogilvy Group in 2006 after 7 years as a PR Manager in big companies -Kodak and Thomson - and 7 years as a Managing Director of Ketchum/DDB Group.