Eric Maillard

Eric Maillard

Managing Partner - Head of Influence & Reputation at Ogilvy Paris
Paris Area, France, France

About me

In charge of the PR practice at Ogilvy Paris which stands among the main PR agency in France, awarded more than 30 times, including 3 times Gold the PR category at the Cannes Lions. As a head of Social Media, I coordinate a team of 60 Social Media specialists in all fields : Content, Creative, CM, Social CRM, Social Influencer...

I'm a blogger since 2004, I've published on different French media and I joined Twitter in March 2007. Member of the Social Media Club and Vice President of the Syntec RP, I am a teacher at the European Communication School and Université Jean Moulin Lyon 3, University of Besançon and keynote speaker in few Business, Communication or Journalism Schools (One School), in the Institut National des hautes études de la sécurtié et de la justice and in Business event such as the WCF in Davos.

I am today specifically involved in CEO visibility programs, crisis management, influencers relationship management, territorial branding, Social Media strategy and branding programs... My topics field covers Entertainment industry, societal issues related to health, poverty, malnutrition... and consumer tech.

My expertise is recognised in different sectors including:
. Major institutions : European commission, The Ministry of sustainable development, Bloomberg, Paris City Hall, Ministry of Employement, Invest in France Agency, The Global Fund, The L'Oreal Foundation...
. Countries and cities : Embratur (Brasil), Mexico, Chengdu (China), Team Côte d'Azur, Tunisia
. Top companies : Siemens, Alstom Power, Nestlé, Ardian, Dupont, FM Global, L'Oreal, IBM, Vodafone, La Macif, Dupont, Electrolux...
. Leading brands : Google, UGC, Fox, TF1 Videos, LG, Sony Music, Grazia, Perrier, Ford, Bacardi Martini Grey Goose Bombay Sapphire, Diesel, Helena Rubinstein...

I joined the Ogilvy Group in 2006 after 7 years as a PR Manager in big companies -Kodak and Thomson - and 7 years as a Managing Director of Ketchum/DDB Group.

Positions

Managing Partner - Head of Influence & Reputation
Levallois-Perret, France
March 2017 - Present (7 years 8 months)
Diplômé en biochimie à l’Université des Sciences et Technologie de Besançon et en communication à l’EFAP, Eric a débuté son parcours en relations media et en agence avant de rejoindre l'entreprise (Kodak puis Thomson) pendant 8 ans. En 2001, il a choisi l'univers de l'agence (Ketchum/DDB puis Ogilvy) et développe l’expertise en communication de crise, programmes d’influence PR. Depuis 2006, Eric dirige le domaine Influence & Réputation d'Ogilvy Paris. Il pilote l’expertise RP, Influence, Editorial, Corporate ainsi que les stratégies d’influence sociale gérant ainsi environ 100 experts en RP et médias sociaux. Avec une connaissance approfondie des enjeux RP et médias sociaux, Eric conseille et accompagne les entreprises françaises et internationales dans leurs strategies de communication de marques ou corporate, comme Google, Bacardi Martini, La Poste, Monini Lesieur, Boohoo, Ventes Privées, Zalando, Nestlé, Electrolux...
Managing Director France
Ogilvy PR
France
September 2006 - March 2017 (10 years 6 months)
Head of the PR agency of Ogilvy Paris, manager of 35 consultants providing expertises -crisis communication, Digital Influence, Content management...- and consulting to more than 30 clients in a wide range of sectors : Territorial branding and tourism, Consumer Tech, Energy, Fashion, Cinema, Media...
Director
Paris, France
October 2000 - September 2006 (5 years 11 months)
PR manager
Thomson
France
January 1998 - September 2000 (2 years 8 months)
PR manager
Eastman Kodak
France
1994 - 1998 (4 years)
PR officer
Kodak
France
July 1994 - January 1998 (3 years 6 months)

Education

Advanced Manager Program - Omnicom

2005 (1 year)

+4

1992 - 1994 (2 years)

+4

1988 - 1992 (4 years)

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