Rei Inamoto

Rei Inamoto

Founding Partner Founding Partner at I&CO
New York, United States

About me

Rei Inamoto is a renowned creative force in the marketing and advertising industry, recognized by Creativity Magazine’s “Creativity 50” and named one of the “Top 25 Most Creative People in Advertising” by Forbes. With a career that has shaped some of the most innovative brands and agencies in the world, Rei continues to influence the industry through his groundbreaking ideas and entrepreneurial spirit.

As Chief Creative Officer of AKQA worldwide until 2015, Rei led creative efforts for global clients such as Audi, Google, Nike, and Xbox, helping the agency expand tenfold to 14 offices across the globe. Under his leadership, AKQA made history by becoming the first agency to win five Agency of the Year titles from leading industry publications.

In 2016, Rei co-founded I&CO, a business invention firm, with Rem Reynolds. The firm is dedicated to identifying untapped opportunities and crafting exceptional customer experiences through a blend of strategy, design, and incubation. Fast Company recognized I&CO as one of the Most Innovative Companies in the World, and in 2019, the firm expanded its footprint with the opening of its first international office in Tokyo.

A sought-after speaker and thought leader, Rei shares his expertise at industry conferences and contributes regularly to publications, shaping conversations about creativity, innovation, and the future of marketing.

Originally from Tokyo, Rei spent his formative years in Japan and Europe before moving to the United States to complete his studies in fine arts and computer science. Now based in Brooklyn, New York, he brings his global perspective and multidisciplinary background to every project he undertakes.

Rei’s work continues to redefine the creative and business landscape, making him a true trailblazer in the art of brand and business transformation.

Sector Experience

Positions

Founding Partner
I&CO
United States
2015 - Present (10 years)
Chief Creative Officer
New York, United States
2004 - 2015 (11 years)
Chief Creative Officer Nov 2004 - Oct 2015
Chief Creative Officer / Worldwide Oct 2014 - Sep 2015
Chief Creative Officer / VP Sep 2012 - Oct 2014
Chief Creative Officer May 2008 - Sep 2012
Global Creative Director Nov 2004 - May 2008 · 3 yrs 7 mos


Education

Bachelor's degree, Computer Science & Fine Arts/Design

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