Simon has been a part of some of the best creative this industry has seen, winning numerous multi-disciplinary awards with global clients such as Zalando, Rimowa (LVMH), Porsche, Nike, Google, Sony, Volkswagen, Diageo, Marriott, Diesel and Deutsche Telecom.
Simon started his career client side, as part of the Volkswagen Group in the UK. He then moved to Fallon in London (the most creatively awarded agency in the world in 2008) where he worked predominantly on Sony Electronics (from HDTV (Bravia) to BluRay to Digital Imaging (Alpha and Cybershot), to maximising brand sponsorships of James Bond and the Champions League). Some years later Simon joined Nike in the UK, to run Brand Communications (advertising, digital and media) for football, athletic training and iD, developing their early forays into social media and online gaming. In 2011 Simon joined the New York office of Anomaly to run major clients such as Google, which included building a 40+ person team and developing highly customised ways of working. More latterly Simon led the Account Management department of the office, which comprised of over 50 people.
After spending over four years at Anomaly NY, Simon moved to Amsterdam to be Managing Director of the office. After spending a couple years in Amsterdam, in 2017 Simon relocated to Berlin to set up and run the newest office in the Anomaly family.