My Latest Work
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About me
Ce qui me fait avancer, ce sont les idées. Et la conviction avec laquelle on les porte et les défend.
Les idées stratégiques : celles qui révolutionnent un marché, celles qui changent la perception des consommateurs, celles qui transforment un business.
Les idées publicitaires : celles qui marquent les esprits, celles qui égayent notre quotidien surexposé aux messages, celles qui nous font passer à l'action.
Les belles idées sont fragiles. Et rares.
Mon travail, mon énergie et ma conviction sont au service de la création et la réalisation d'idées :
- créer les conditions de leur naissance
- les soutenir et susciter l'adhésion de ceux qui doivent les acheter, les porter ou les réaliser
- enfin, les concrétiser, notamment en fédérants des personnalités différentes autour de leur mise en oeuvre
Pire encore, il m'arrive même d'en avoir.
Skills
- Advertising
- Digital Marketing
- Digital Strategy
- Integrated Marketing
- Marketing Communications
- Creative Strategy
- Online Advertising
- Marketing Strategy
- Digital Media
- Online Marketing
- Marketing
- Social Media
- Management
- Social Media Marketing
- Mobile Marketing
- Interactive Marketing
- Direct Marketing
- Writing
Sector Experience
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Food
- Rice, Pasta, Dehydrated Vegetables & Cereals
- Department Stores, Supermarkets
- Other Online Services
- Milk & Milk Based
- Environmental & Ecological Issues
- Lottery & Gambling
- Personal Wireless Communication
- Culture, Leisure & Sport
- Local Phone Services / Long Distance
- Advertising & Communication
- Lingerie, Underwear, Pajamas
- Hotels, Resorts
- TV/Radio Programs & Stations
- Yellow Pages & Directories
- Cinema Production
- Energy Production, Raw Materials & Minerals
- Institutional/Public Interest/Non-Profit Org.
- Energy & Water Authorities, Utilities
Awards
- 2018 The One Show
- 2018 Prix Club des Directeurs Artistiques (Club des DA)
- 2016 Kinsale Shark Advertising Festival
- 2013 Grand Prix Stratégies de la Publicité
- 2013 Cristal Media & ADvertising Summit
- 2012 Grand Prix de la Publicité Presse Magazine
- 2011 EFFIE France
- 2011 Golden Award of Montreux
- 2011 Eurobest
- 2011 Epica Awards
- 2011 CRESTA
- 2011 The New York Festivals Advertising Awards
- 2011 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 Cannes Lions International Festival of Creativity
- 2010 ANDY Awards
- 2010 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2010 CLIO Awards
- 2010 Art Directors Club of Europe
- 2010 LIA
- 2010 AICP Show
- 2010 D&AD Awards
- 2006 Prix de la communication citoyenne
- 2006 Grand Prix de la Communication Solidaire
- 2005 Ad-Awards
My Work
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- BRAND:
- Paris Aéroports
- AGENCY:
- ARTEFACT
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- BRAND:
- Paris Aéroports
- AGENCY:
- ARTEFACT
Vendredi c’est Fajitas Party!
- BRAND:
- Old El Paso
- AGENCY:
- ARTEFACT
Lena Mahfouf x Old El Paso
- BRAND:
- Old El Paso
- AGENCY:
- ARTEFACT
Extra&Ordinary
- BRAND:
- Groupe ADP
- AGENCY:
- ARTEFACT
Extra&Ordinaire
- BRAND:
- Groupe ADP
- AGENCY:
- ARTEFACT
Les bonnes pâtes 100% Françaises 2
- BRAND:
- Lustucru
- AGENCY:
- Artefact 3000
Les bonnes pâtes 100% Françaises 1
- BRAND:
- Lustucru
- AGENCY:
- Artefact 3000
Les bonnes pâtes 100% Françaises
- BRAND:
- Lustucru
- AGENCY:
- Artefact 3000
Positions
BOUYGUES TELECOM (since 2015)
Led and won the pitch for the agency, in 2015.
Setting up a new strategy for Bouygues Telecom: building a sustainable brand statement on the pleasure of technology (“we love technology”) when until now the brand had always been managed depending on punctual product launches and marketing innovations.
Managing all communication channels: offline, online, social media, retail, CRM.
FDJ (since 2012)
- LOTO: a strong love brand for French people. The ultimate life changer. The issue is not the brand purpose, which is clear. The issue is to recruit young people, which is harder.
- FDJ: creating and launching the FDJ Company’s new baseline « Chaque jour est une chance ». Developing communications to value the FDJ brand utility for French people and Key Opinion Leaders. In 2016, pitch won to develop the new corporate website: groupefdj.com.
- FDJ.FR: Promoting the FDJ digital services (website, applications) to support the digitalisation of the company and increase the online incomes.
CANAL+ (2008 – 2012)
Leading the brand strategy to preserve CANAL+ as the French pay TV leader.
Supporting this leadership by defending the historical key value for CANAL+: exclusivity. In sport, cinema and series. But then, exclusivity was challenged everywhere for CANAL+.
Developing a new brand purpose about creativity by launching “Création Originale” as a new way to seduce and recruit subscribers. And a new way to recreate exclusivity.
In charge of the most creative brand of the agency, with a high production rate.
Highlight: « The Closet », most awarded TV commercial in 2010.
PAGESJAUNES (2012 – 2015)
Rebooting the brand to support the drastic change of digitalisation for PagesJaunes: from a paper telephone book to a French leader in the new media.
IBIS (2013 – 2015)
Launching international campaigns, in particular digital operations like “The Ultimate Sleep”.
Other brands: Universal Mobile, iTélé, Elle&Vire, Adagio, Le Slip Français
Led and won the pitch for the agency, in 2015.
Setting up a new strategy for Bouygues Telecom: building a sustainable brand statement on the pleasure of technology (“we love technology”) when until now the brand had always been managed depending on punctual product launches and marketing innovations.
Managing all communication channels: offline, online, social media, retail, CRM.
FDJ (since 2012)
- LOTO: a strong love brand for French people. The ultimate life changer. The issue is not the brand purpose, which is clear. The issue is to recruit young people, which is harder.
- FDJ: creating and launching the FDJ Company’s new baseline « Chaque jour est une chance ». Developing communications to value the FDJ brand utility for French people and Key Opinion Leaders. In 2016, pitch won to develop the new corporate website: groupefdj.com.
- FDJ.FR: Promoting the FDJ digital services (website, applications) to support the digitalisation of the company and increase the online incomes.
CANAL+ (2008 – 2012)
Leading the brand strategy to preserve CANAL+ as the French pay TV leader.
Supporting this leadership by defending the historical key value for CANAL+: exclusivity. In sport, cinema and series. But then, exclusivity was challenged everywhere for CANAL+.
Developing a new brand purpose about creativity by launching “Création Originale” as a new way to seduce and recruit subscribers. And a new way to recreate exclusivity.
In charge of the most creative brand of the agency, with a high production rate.
Highlight: « The Closet », most awarded TV commercial in 2010.
PAGESJAUNES (2012 – 2015)
Rebooting the brand to support the drastic change of digitalisation for PagesJaunes: from a paper telephone book to a French leader in the new media.
IBIS (2013 – 2015)
Launching international campaigns, in particular digital operations like “The Ultimate Sleep”.
Other brands: Universal Mobile, iTélé, Elle&Vire, Adagio, Le Slip Français
Guillaume
- BRAND:
- LOTO®
- AGENCY:
- BETC Paris
L’avocate
- BRAND:
- LOTO®
- AGENCY:
- BETC Paris
Le pêcheur
- BRAND:
- LOTO®
- AGENCY:
- BETC Paris
4G Party
- BRAND:
- Bouygues Télécom
- AGENCY:
- BETC Paris
Expensive Watch
- BRAND:
- Loto
- AGENCY:
- BETC Paris
Island
- BRAND:
- Loto
- AGENCY:
- BETC Paris
Armani
- BRAND:
- Loto
- AGENCY:
- BETC Paris
Cinémathèque 1
- BRAND:
- La Cinémathèque
- AGENCY:
- BETC Paris
Dossier de presse
- BRAND:
- La Cinémathèque
- AGENCY:
- BETC Paris
Cinémathèque 3
- BRAND:
- La Cinémathèque
- AGENCY:
- BETC Paris
Cinémathèque 2
- BRAND:
- La Cinémathèque
- AGENCY:
- BETC Paris
Jackpot Loto
- BRAND:
- Jackpot Loto
- AGENCY:
- BETC Paris
Mission 4G Rescue
- BRAND:
- Bouygues Télécom
- AGENCY:
- BETC Paris
Longboard
- BRAND:
- Bouygues Télécom
- AGENCY:
- BETC Paris
Cat Tattoo
- BRAND:
- Ooreka
- AGENCY:
- BETC Paris
Rosebush
- BRAND:
- Ooreka
- AGENCY:
- BETC Paris
- 2016 Kinsale Shark Advertising Festival
- 2013 Grand Prix Stratégies de la Publicité
- 2013 Cristal Media & ADvertising Summit
- 2012 Grand Prix de la Publicité Presse Magazine
- 2012 Prix Club des Directeurs Artistiques (Club des DA)
- 2011 EFFIE France
- 2011 Golden Award of Montreux
- 2011 Eurobest
- 2011 Epica Awards
- 2011 CRESTA
- 2011 The New York Festivals Advertising Awards
- 2011 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 Cannes Lions International Festival of Creativity
- 2010 ANDY Awards
- 2010 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2010 The One Show
- 2010 CLIO Awards
- 2010 Art Directors Club of Europe
- 2010 LIA
- 2010 AICP Show
- 2010 D&AD Awards
Client Director
Saatchi & Saatchi Duke
Saint Denis, France
September 2003 - April 2008 (4 years 7 months)
You're Going to Love the Future
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
Hand / Mouth
- BRAND:
- Reporters Sans Frontières
- AGENCY:
- Saatchi & Saatchi Duke
Cuba
- BRAND:
- Reporters Without Borders
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (Flemish)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (German)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (Dutch)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (Belgian)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (French)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (30 sec)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
When the city becomes alive (45 sec)
- BRAND:
- Suez
- AGENCY:
- Saatchi & Saatchi Duke
Account Manager
Havas Global
New York, United States
Education
Master's degree, Business, Management, Marketing, and Related Support Services
1998 - 2002 (4 years)
