James Wright

James Wright

CEO at Red Agency
Sydney, Australia

About me

Specialties: Public Relations - Consumer PR; Corporate Social Responsibility; Sustainability; Automotive; FMCG;
Retail; Entertainment; Telecomms; Crisis/ Issues. Advertising - strategy, creative and management.

Positions

Chief Commercial Officer
Havas Group
June 2017 - Present (7 years 6 months)
Group Chief Operating Office
Havas Worldwide Sydney
North Sydney, Australia
January 2015 - Present (9 years 11 months)
Responsible for Red Agency Australia, Havas Sydney, Havas People Australia, Arnold Furnace and Havas Melbourne.
Managing Director Havas PR Asia-Pacific
Havas PR Agatep
Pasig City, Philippines
May 2013 - Present (11 years 7 months)
Responsible for the Havas PR network across Asia-Pacific. www.havaspr.com
Member & NSW RCG Committee Member
Public Relations Institute of Australia
May 2011 - Present (13 years 7 months)
CEO
Red Agency
Sydney, Australia
April 2011 - Present (13 years 8 months)
Multi award-winning PR and marketing communications consultancy. We are rare in the Australian PR landscape in that we have offices in Sydney, Melbourne and Brisbane. We manage high-profile PR, digital and communications campaigns for clients that include blue-chip brands, SMEs, government departments and charities.

In 2012 we became the first Australian agency to win a Cannes Lion, in fact we brought home two.

We operate four practice areas: consumer, corporate, technology and government.
Member
United Kingdom
2000 - Present (24 years 11 months)
Managing Director
Havas Worldwide Sydney
North Sydney, Australia
December 2013 - January 2016 (2 years 1 month)
National Board Member
Public Relations Institute of Australia
November 2012 - February 2014 (1 year 3 months)
Managing Director
London, United Kingdom
January 2010 - April 2011 (1 year 3 months)
James C. Wright MCIPR, Managing Director
PRCA Consultant of the Year 2008
PR News International CSR Leader 2008

James Wright is a Board Director at Grayling, contributing an impressive array of skills and experience. With a broad ranging experience James has a particular specialism in CSR and sustainability from corporate, governmental and NGO perspectives, he works on some of Europe’s most influential and challenging campaigns.

James is also a consumer expert devising impactful launch stunts that generate powerful imagery and media coverage, including turning BT Tower red for Comic Relief, which appeared live on the Six O'Clock News, recreating iconic landmarks from Coke cans for Coca-Cola in 4 UK cities, launching the world’s largest electric car trial in 5 UK locations for the Technology Strategy Board, the UK government’s innovation agency, and recently launching Sony’s Open Planet Ideas crowd sourcing platform.

Crisis and issues management experience includes work for Jaguar Land Rover, Indesit Company, Coca-Cola, Parkinsons UK and John West. James and his team have won numerous international and national PR awards for their campaigns – 22 in the past five years.

In 2007 James conceived the CIPR’s Environmental Sustainability Guidelines and chaired a select steering committee that developed them. This guide for PR practitioners was launched in March 2008 and is believed to be the first of its kind in the world, they are devised to help those undertaking green communication.

James advised boxing sensation Amir Khan and now world champion following his success in Athens 2004, including chairing his first ever UK press conference in front of the world’s media. He was named PRCA’s Consultant of the Year 2008 and the same year was named International CSR Leader at the PR News (USA) annual All Stars Award ceremony at the Washington DC press club.
Director
Trimedia
January 2005 - December 2009 (4 years 11 months)
I am a Board Director at Trimedia UK. I lead many corporate and consumer clients and also head up our CSR and Sustainability Division.
Account Director
Sinclair Mason
June 2000 - December 2004 (4 years 6 months)
London, United Kingdom
Group Business Development Manager
Manchester, United Kingdom
Editor
Burger Films
London, United Kingdom

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