Donna Wiederkehr

US based, but extensive global travel
Topline
Ensuring the marketplace understands why we are better and different as a Group. Leveraging that difference to drive significant growth in the America's region and globally.

The Dets
As Chief Marketing Officer for Dentsu Aegis Network in the Americas, I am responsible for driving growth and ensuring key influencers know why Dentsu Aegis Network can truly help clients innovate the way they build their brands.

Often described as a passionate team builder with an indefatigable spirit, I have the privilege of working across the network's portfolio of 23+ brands in the Americas (30 countries). Honored to be part of a leadership team that added $7B+ in wins since consulting for/ joining this remarkable team in 2010. This momentum has helped the network consistently and significantly outpace the growth rate of our peer set.

Honored as one of the top 30 Agency Innovators in the World by The Internationalist in 2016. A contributor to Fortune’s Most Powerful Women series since 2015. Named an Ad Age Woman to Watch in 2014. Named the top performer in Dentsu Aegis Network globally in 2013.

Member of the US and America's Exec.

My ‘lifes work’ for the past decade has been advocating for orphaned and abandoned kids in Rwanda. I help Chantal Mbanda, the founder of NewHopeHomes.org care for 28 orphaned and abandoned kids. My passion for Rwanda, includes traveling there 3x a year to be physically with the kids. I am also blessed with five Rwandan students in College in the US who reside with me on breaks and I embrace as my kids.

We work with orphaned and abandoned children in Rwanda. Our homes (not orphanages) provide for all of the children's needs....medical, spiritual, educational, emotional etc. We welcome your tax deductible donations or your talent to help us enable these kids achieve their maximum potential.

My blog is rwandadonna.blogspot.com

A labor of love.

Agency growth catalyst. Part of the leadership team that has reshaped Carat's market position winning nearly $6B in pitches since arrival. 2012 named Agency of the Year by MediaPost (Media Magazine), Adweek and Ad Age - the first time all 3 have aligned on one agency since 2004. 2013 named Agency of the Year by Ad Age, MediaPost (Media Magazine) and iMedia.

Moved from Carat US CMO to Carat Global CMO Summer 2013

Agency growth catalyst working across all our brands.

Agency growth jumpstarter. Inspiring agencies to ignite their next dramatic phase of growth. Primary focus was in positioning, pitching and acquisitions. Thought leader in driving best practices for Agency Transitions.

Founding member of IPG's Women's Leadership Network. The WLN's objective is to attract, retain and promote women within the holding company. My focus was in the advocacy area - to help women get from President to CEO within IPG's agencies. The WLN's scope is now global.

Began relationship with Mirren as a strategist/counselor to the team as they developed the Annual New Business Conference. Served as a senior trainer helping agency Management teams position themselves for growth.

Jump started the agency by driving dramatic growth - added 8 clients in 16 months. Results earned agency title of Comeback Agency of the Year from Ad Age. 100% RFP conversion. 75% of pitches advanced past Chem Check stage. Transformed agency best practices on delivering flawless Agency Transitions from incumbent agencies.

Transformed prospecting and pitching process. Established best practices in Agency Transition process.