My Latest Work
SEE ALL WORKUnited We Play
Unicorns (French)
Unicorns
Chili
About me
Always looking for new ways to understand and stick to the world that is soon to be born
Skills
Sector Experience
Awards
- 2016 Prix Club des Directeurs Artistiques (Club des DA)
- 2015 CRESTA
- 2015 Grand Prix Stratégies de la Publicité
- 2015 LIA
- 2015 Cristal Media & ADvertising Summit
- 2015 Kinsale Shark Advertising Festival
- 2015 D&AD Awards
- 2015 Epica Awards
- 2015 The New York Festivals Advertising Awards
- 2015 Eurobest
- 2015 The Mobius Advertising Awards
- 2015 CLIO Awards
- 2015 Cannes Lions International Festival of Creativity
- 2014 Prix de la communication citoyenne
- 2013 Grand Prix de la Publicité Presse Magazine
- 2012 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 IAA Responsibility Award
My Work
SEE ALL WORKChicken
- BRAND:
- Gemmyo
- AGENCY:
- BETC Paris
Chat va Briller
- BRAND:
- Gemmyo
- AGENCY:
- BETC Paris
Kitten
- BRAND:
- Gemmyo
- AGENCY:
- BETC Paris
The Legend Returns
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Rosé
- BRAND:
- Lillet
- AGENCY:
- BETC Paris
White: Tonic
- BRAND:
- Lillet
- AGENCY:
- BETC Paris
White: Ice Cubes
- BRAND:
- Lillet
- AGENCY:
- BETC Paris
New Peugeot 508
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Western
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Positions
United We Play
- BRAND:
- Target
- AGENCY:
- 72andSunny
United We Play
- BRAND:
- Target
- AGENCY:
- 72andSunny
Strategic Planner
TED Active
2014 (1 year)
strategic planner
TED Active
2014 (1 year)
• Strategic counseling for startups, in order to accelerate the birth of a strong and valuable brand.
• UX and service design, in order to build strong relationships between the startups and their users.
• Strategic counseling for startups, in order to accelerate the birth of a strong and valuable brand.
• Current partners: Scoop.it, Restopolitan, OneFeat, KissKissBanBank, Open Classrooms, LaRucheQuiditOui, la French Tech.
• UX and service design, in order to build strong relationships between the startups and their users.
• Strategic counseling for startups, in order to accelerate the birth of a strong and valuable brand.
• Current partners: Scoop.it, Restopolitan, OneFeat, KissKissBanBank, Open Classrooms, LaRucheQuiditOui, la French Tech.
• Strategic thinking, creative briefs writing, and creative follow-up for various accounts: Peugeot International, Louis Vuitton, Canal +, Ubisoft, Kraft International (Côte d’Or), Ricard, MCM, June, Séphora, Club Med, Martini, Soyjoy.
• Strategic recommendations for pitches: Louis Vuitton, Diesel, Gant, Carlsberg, Wonderful Pistachios
• Social, cultural, technological and advertising trends observation and analysis. Ex: Youth Pop-Culture, Women and femininity today, User Experience, Advertising in a new World, “Web is dead” – the app world.
• Agency transversal projects: development of a data-visualization software (“lost in the data”), re-writing of the agency brief format, promotion of TED conferences.
• BETC start-up Lab: strategic counseling and brand storytelling for start-ups (Scoop.it, Restopolitan, OneFeat, KissKissBankBank)
• Strategic recommendations for pitches: Louis Vuitton, Diesel, Gant, Carlsberg, Wonderful Pistachios
• Social, cultural, technological and advertising trends observation and analysis. Ex: Youth Pop-Culture, Women and femininity today, User Experience, Advertising in a new World, “Web is dead” – the app world.
• Agency transversal projects: development of a data-visualization software (“lost in the data”), re-writing of the agency brief format, promotion of TED conferences.
• BETC start-up Lab: strategic counseling and brand storytelling for start-ups (Scoop.it, Restopolitan, OneFeat, KissKissBankBank)
Unicorns (French)
- BRAND:
- Canal+
- AGENCY:
- BETC Paris
Unicorns
- BRAND:
- Canal+
- AGENCY:
- BETC Paris
Chili
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Chicken
- BRAND:
- Gemmyo
- AGENCY:
- BETC Paris
Chat va Briller
- BRAND:
- Gemmyo
- AGENCY:
- BETC Paris
Kitten
- BRAND:
- Gemmyo
- AGENCY:
- BETC Paris
The Legend Returns
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Rosé
- BRAND:
- Lillet
- AGENCY:
- BETC Paris
White: Tonic
- BRAND:
- Lillet
- AGENCY:
- BETC Paris
White: Ice Cubes
- BRAND:
- Lillet
- AGENCY:
- BETC Paris
New Peugeot 508
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Western
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Unlock a woman
- BRAND:
- Ni Putes Ni Soumises
- AGENCY:
- BETC Paris
New Peugeot 108 with Lykke Li
- BRAND:
- Peugeot
- AGENCY:
- BETC Paris
Logo
- BRAND:
- Ni Putes Ni Soumises
- AGENCY:
- BETC Paris
Phone
- BRAND:
- Ni Putes Ni Soumises
- AGENCY:
- BETC Paris
- 2016 Prix Club des Directeurs Artistiques (Club des DA)
- 2015 CRESTA
- 2015 Grand Prix Stratégies de la Publicité
- 2015 LIA
- 2015 Cristal Media & ADvertising Summit
- 2015 Kinsale Shark Advertising Festival
- 2015 D&AD Awards
- 2015 Epica Awards
- 2015 The New York Festivals Advertising Awards
- 2015 Eurobest
- 2015 The Mobius Advertising Awards
- 2015 CLIO Awards
- 2015 Cannes Lions International Festival of Creativity
- 2014 Prix de la communication citoyenne
- 2013 Grand Prix de la Publicité Presse Magazine
- 2012 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2010 IAA Responsibility Award
Communication manager
Michel & Augustin
January 2008 - July 2008 (6 months)
I was responsible for the brand's communication and PR, and during my time there I mainly created and organized various buzz marketing events for the brand and managed customer relationship
Junior consultant
AMR International
July 2006 - December 2006 (5 months)
As a junior consultant, I participated in consultancy missions, in various fields (eg: education, trade fairs), from market analysis to final recommendations and client presentation, and led qualitative studies on various markets (consumers + experts interviews)
Education
Master of Business Administration (MBA)
2004 - 2009 (5 years)
