About me
Transformative Business Leader, Global Brand Architect with a Pedigree for Creating and Driving Significant Financial Value for Businesses. Infectious Advocate for Brands. Intense Passion for Growing Businesses with Simple, Crystallized and Determined Vision.
Has led global portfolios for major Fortune 100 Clients including Procter & Gamble, GlaxoSmithKline, and Johnson & Johnson. Worked in virtually every category of business for brands like Advil, DirecTV, Hasbro, Bausch and Lomb, Northwest Airlines, AARP, UPMC and Smuckers to name a few.
Launched a series of “firsts” -the Major League Baseball’s World Baseball Class, P&G’s Olean, and the facial aesthetic category with Botox, Juvederm and Latisse.
Was part of the Grey management team that led to the revitalization of the NY office and being named one of the Top Ten Ad Agencies of 2012 by Forbes.
Specialties: Brand Growth, Global Brand Stewardship, Integrated Marketing, Consumer Healthcare, Kid Marketing, Fast Moving Consumer Goods, Sports Marketing and Contract Negotiation
Skills
- Integrated Marketing
- Strategy
- Advertising
- Creative Strategy
- Brand Architecture
- Brand Management
- Competitive Analysis
- Digital Strategy
- Marketing
- CRM
- Digital Marketing
- Customer Insight
- Brand Development
- Interactive Marketing
- Marketing Communications
- Leadership
- Food Marketing
- Online Advertising
- Account Management
- Interactive Advertising
- Consumer Healthcare
- Creative Direction
- Strategic Planning
- New Business Development
- Management
- Social Media Marketing
- Direct Mail
- Digital Media
- Relationship Marketing
- Mobile Marketing
- Direct Marketing
Sector Experience
My Work
SEE ALL WORKAll Eyes On The Athlete
- BRAND:
- AllAthlete
- AGENCY:
- The Bam Connection
Heather “The Heat” Hardy
- BRAND:
- AmLactin® Skin Care
- AGENCY:
- The Bam Connection
Redemption Whiskey Rye is Back 30
- BRAND:
- Rye Whiskey
- AGENCY:
- The Bam Connection
Positions
CEO
Clients include Akorn, VF Corp., ZTE, Wrangler Western, Valeant Pharmaceuticals, Terlato Wines, LeMoyne College, Juilliard, Aptus Health and The American Stroke Association.
