My Latest Work
SEE ALL WORKFruits of Heroism (digital)
Plastic Junk Car
Liquid Myth
If it were you. Boy
About me
Creative director
For quarter of the century - I am a Creative director, with experience from Slovenia, Croatia, Ukraine, Georgia and Central Asia.
In my career I won more than 100 awards on international advertising festivals, including 2024 Epica, Anthem Awards, Ad Black Sea, KIAF and many others.
My portfolio: creativepool.com
Skills
- Advertising
- Marketing Communications
- Integrated Marketing
- Marketing
- Brand Development
- Marketing Strategy
- Creative Direction
- Online Advertising
- Corporate Communications
- Digital Marketing
- Copywriting
- New Media
- Creative Strategy
- Email Marketing
- Public Relations
- Digital Strategy
- New Business Development
- Digital Media
- Art Direction
- SEM
- Marketing Management
- Mobile Marketing
- Brand Management
- Social Media
- Strategic Planning
- Television
- Direct Marketing
- Corporate Branding
- Interactive Advertising
- Event Management
- SEO
- Negotiation
- Creative Development
- Social Networking
- Team Building
- Account Management
- Communication
- Marketing Research
- Client Service
- Hiring
- English
- Blogging
- B2B
- Press Releases
- Writing
- Budgets
- Production
- Financial Services
- Promotions
- Budgeting
Sector Experience
- Institutional/Public Interest/Non-Profit Org.
- Waste Management
- Mineral, Sparkling & Bottled Waters
- Charities, Foundations, Volunteers
- Transport, Travel and Tourism
- Beers, Ciders, Lagers
- Others
- Department Stores, Supermarkets
- Advertising & Communication
- Candy Bars
- Spirits, Fortified Wines
- Chocolate, Bars, Candies, Chewing-Gum
- Trade Shows, Events & Festivals
- Cars
- Road Safety
My Work
SEE ALL WORKSave your ears
- BRAND:
- Bolt
- AGENCY:
- BBDO Ukraine
MAKE BEER STAND OUT AGAIN
- BRAND:
- hike
- AGENCY:
- BBDO Ukraine
Design for design’s sake isn’t design
- BRAND:
- Design Village
- AGENCY:
- BBDO Ukraine
RIVER MALL. BRUSHES INSTEAD OF A LOGO
- BRAND:
- River Mall
- AGENCY:
- BBDO Ukraine
Positions
Creative Director
McCann Ljubljana
Slovenia
2024 - Present (1 year 1 month)
Fruits of Heroism (digital)
- BRAND:
- ZINC Network, IDFI.ge
- AGENCY:
- Leavingstone
Plastic Junk Car
- BRAND:
- Tene
- AGENCY:
- Leavingstone
Liquid Myth
- BRAND:
- Borjomi
- AGENCY:
- Leavingstone
Executive Creative Director
Kyiv, Ukraine
February 2014 - November 2021 (7 years 9 months)
If it were you. Boy
- BRAND:
- UAnimals
- AGENCY:
- BBDO Ukraine
Save your ears
- BRAND:
- Bolt
- AGENCY:
- BBDO Ukraine
MAKE BEER STAND OUT AGAIN
- BRAND:
- hike
- AGENCY:
- BBDO Ukraine
Design for design’s sake isn’t design
- BRAND:
- Design Village
- AGENCY:
- BBDO Ukraine
RIVER MALL. BRUSHES INSTEAD OF A LOGO
- BRAND:
- River Mall
- AGENCY:
- BBDO Ukraine
Member of the Board of Directors
ADC*UA
February 2014 - April 2016 (2 years 2 months)
www.adc.ua
President
ADC*UA
February 2013 - 2015 (1 year 11 months)
President of Ukrainian Branch of Art Directors Club of Ukraine
www.adc.ua
www.adc.ua
Partner
Industria komunikatsiy
April 2003 - December 2013 (10 years 8 months)
Ukrainian marketing communications group of companies
Creative Director
Kaffeine
Kiev, Ukraine
January 2003 - December 2013 (10 years 11 months)
http://www.adc.ua/members/18-jereb.html
Tunnel Land
- BRAND:
- Renaissance Foundation by Soros
- AGENCY:
- Kaffeine
Tunnel Sea
- BRAND:
- Renaissance Foundation by Soros
- AGENCY:
- Kaffeine
The Day After Tomorrow
- BRAND:
- Mitsubishi
- AGENCY:
- Kaffeine
The Count
- BRAND:
- Program for State Audio Inspection
- AGENCY:
- Kaffeine
Creative director
KENSU
2004 - 2006 (2 years)
Creative Director
Optimedia / Visage Publicis
2003 (1 year)
Creative Director
McCann-Erickson Kiev, Ukraine
2002 - 2003 (1 year)
Creative director
PAN / FCB advertising agency Slovenia
2001 - 2002 (1 year)
Creative director
McCann-Erickson Ljubljana
2000 - 2001 (1 year)
Copywriter
Creatim R&P Slovenia
1999 - 2000 (1 year)
Copywriter
PAN / FCB agency Slovenia
1997 - 1999 (2 years)
Education
Communication sciences
1992 - 1997 (5 years)
Editor of student's radio show on Radio Kranj.
Host of students TV show on TELE-TV Kranj.
Trainer of Karate (Uechy Ryu, owner of sho-dan)
Freelance Journalist for most of the Slovenian periodicals
Journalist for National radio station, program Val 202
Writer for Kanal A TV station
Organizer of concerts in city of Kranj, incl. national and international stars (Ugly Kid Joe, Anthrax ...)
Press center director for ISF (International Snowboard Federation)
Languages
1984 - 1997 (13 years)
Native language: Slovenian
Other fluently spoken/written languages: English, Russian, German, Serbian
Can also communicate in (complete understanding, lack of spoken practice): Croatian, Ukrainian, Macedonian
1989 - 1993 (4 years)
Other professional activities
PHNX 2025
Awards Jury Member
