Samer Lahoud

Today's disruption is not a challenge, it is a golden age for creativity and innovation.
By thinking like entrepreneurs, we can make the most of our connected world.

My passion for ideas helped me partner with clients to find solutions to strengthen their brands. I strive to give brands a genuine human purpose with campaigns like Growing Bigger Hearts, Be Heard, Open Your Heart, Stand For Good, Digital Nation Africa, and Just Add Love created for clients as diverse as Kinder, du, IBM, and Nutella.

During my 20 years of experience, I sharpened my skills while working on brands from industries like telecoms, luxury, banking, hospitality, travel, tourism, FMCG, automotive, broadcast, governmental, and technology in Beirut, Paris, Muscat, Doha, Dubai, and Riyadh.

Leading campaigns from planning to execution expanded my expertise beyond creative direction into other areas of brand communications; including defining business problems, setting strategies, finding insights, and delivering integrated campaigns.

My work has been consistently recognized in creative and effectiveness award shows.

When not working, I like reading, traveling, and taking pictures.