My Latest Work
SEE ALL WORKFAQ
Respect for the past, trust in the future
Clean Clothes
The Notebook
About me
Leon has been working in some of the world's best advertising agencies for over 20 years. He is experienced in creating successful integrated campaigns for the world's top super brands.
He has worked as a writer and commercials director, but also as a creative director, leading multi-cultural teams in regional and global roles whilst based in Africa, Asia and Europe. His work has won many international awards at some of the most prestigious creative festivals.
Sector Experience
My Work
SEE ALL WORKDesert
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
Beach
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
The Postman
- BRAND:
- Koala.ch
- AGENCY:
- Saatchi & Saatchi Geneva
Shoelaces
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
Classroom Craft
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
Positions
FAQ
- BRAND:
- De Morgen
- AGENCY:
- Boondoggle
Respect for the past, trust in the future
- BRAND:
- Defence
- AGENCY:
- Boondoggle
Clean Clothes
- BRAND:
- Wereldsolidariteit
- AGENCY:
- Boondoggle
Executive Creative Director
Boondoggle SA
South Africa
October 2015 - Present (9 years 3 months)
Cape Town Area, South Africa
Boondoggle is an innovation company that helps brands to reimagine themselves for a digital world. We come from a communication background and believe that through co-creative processes like service design we can help our clients build human-centric products and services to to create new brand experiences that make a positive impact on both society and the bottom-line of a business.
Boondoggle is an innovation company that helps brands to reimagine themselves for a digital world. We come from a communication background and believe that through co-creative processes like service design we can help our clients build human-centric products and services to to create new brand experiences that make a positive impact on both society and the bottom-line of a business.
Head of Copy
Woolworths
South Africa
September 2014 - September 2015 (1 year)
I was working as one of three creative directors to head up the internal agency at Woolworths - South Africa's most premium food and fashion retail brand.
For most part of my tenure at Woolworths I was involved in the creative strategy and execution of the brands #AreYouWithUs collaboration with Pharrell Williams - to reposition the brand to a younger audience and show off its Good Business credentials.
Media (1)This position has 1 media
For most part of my tenure at Woolworths I was involved in the creative strategy and execution of the brands #AreYouWithUs collaboration with Pharrell Williams - to reposition the brand to a younger audience and show off its Good Business credentials.
Media (1)This position has 1 media
Executive Creative Director
Saatchi & Saatchi Geneva
Carouge, Switzerland
2010 - 2013 (3 years)
Based in Geneva, Switzerland, with global responsibilities for Novartis brands and also collaborating on a range of other regional and client portfolios.
Desert
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
Beach
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
The Postman
- BRAND:
- Koala.ch
- AGENCY:
- Saatchi & Saatchi Geneva
Shoelaces
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva
Classroom Craft
- BRAND:
- Otrivin
- AGENCY:
- Saatchi & Saatchi Geneva