After 30 years of happily working for large global marketing services companies like Omnicom and IPG, running global clients, agencies, regions and working across a number of marketing service disciplines it was time to start something new. What triggered it? My carbon footprint was so bad I gained lifetime Gold membership of the BA Executive Club and the business model just wasnt working any more. Now Working with agencies and clients on projects including brand repositioning, messaging strategy for leaders and client agency relationships. Reconnecting with past colleagues and having some fun.
► ingram.julian@btinternet.com - As a business leader, director and senior brand and marketing communications professional I have over 25 years’ experience and a track record of driving major growth and turnarounds.
► I retain a depth of expertise in business development, market strategy, branding, communications and stakeholder management and a proven adaptability with broad industry experience, having worked globally with blue chip organisations in the technology, pharma, finance and retail sectors. Worked on both B2B and B2C assignments.
► I have effectively driven culture change to embed innovation and adaptability, empowering companies to attain sustainable success amidst rapidly evolving market conditions.
► I pride myself on building and mentoring high performance teams and having ‘fun’ whilst working hard.
► At present I am an Independent Consultant providing consultancy services including brand positioning and repositioning, stakeholder relationship management and corporate messaging strategy.
► Additionally, I am a founding member of MarketingKind an organisation set up to offer pro-bono services of marketing professionals to smaller charities and causes lacking these resources.
► A few key deliverables from my career to date include:
Leading a multi-agency and multinational pitch team to win a $20+ million fee integrated communications contract with a Fortune 200 global, Saudi Arabia based, petrochemical company.
Delivered above market growth [+7%] and profit improvement [+20%] for a franchise based QSR.
Turned around a failing marketing services company. Drove 20%+ growth and built double digit margins.
Launched a product and brand design start-up and delivered £1.5m+ turnover. Ranked as a top 10 UK product design agency in its first year.
► Alongside my executive career I I was a member of the board of: The Brewery, Momentum worldwide, the Global management team of McCann Worldgroup and the independent chair of the UK and Ireland Franchise board for Subway. Also a member of the Board of AMVBBDO and represented BBDO on the board of the European Association of Communication Agencies [EACA].
► Most recently I have been appointed this year as a Trustee/NED of a Berkshire based Multi Academy Trust.
► My core areas of expertise include: Strategy | Business Development | Business Planning | Brand & Positioning | Market Strategy | Communications Strategy | Stakeholder Management | Market Insights | Financial Management | Culture Change | Profit Optimisation