Alyssa Gold (Sperber)

Opened the NY office in March 2013 and continue to lead its growth and development.

Provide ongoing PR, experiential, branded entertainment, influencer and talent engagement strategic counsel to the office's client roster including Pure Leaf, Brisk, AMP Energy, Chobani, BroadwayHD and Screenvision Media.

Client Program Highlights:

Launched Chobani Meze Dips with a PR and influencer program that brought the product's natural elements to the forefront by converting a three-story NYC townhouse into an edible space filled with gardens are more than 25 kinds of fresh vegetables and herbs.

Launched BroadwayHD, a streaming platform for Broadway plays and musicals, with a fully integrated marketing program including PR, influencers, search marketing and paid media. Continue to support subscriber growth with PR, marketing, paid media and CRM programs that spotlight the streaming services' offering.

Introduced Pure Leaf's latest product innovation, Tea House Collection, a super-premium organic iced tea expertly crafted with exquisite ingredients by bringing the tea house experience to life through tea-forward collaborations with a renowned chef, Marcus Samuelsson, and a renowned home designer, Christopher Kennedy. The multi-faceted PR and experiential program regionally launched the product, driving awareness and trial.

Created a Sneak Out Sneak In summer rooftop party in NYC for media and influencers to launch a custom designed sneaker inspired by Brisk's latest product flavor. The event featured a special performance by up-and-coming Chicago rapper, Dreezy, a water tower wrapped in Brisk artwork, a sneaker 8-bit wall and an epic sneaker selfie area with the backdrop of the Empire State Building.

Senior account lead on Sharp Electronics, an integrated account crossing multiple disciplines including brand design & identity, strategy, advertising, digital, mobile, social media, content creation, marketing activations and entertainment partnerships.

Launched TiVo Roamio with a multi-platform campaign including PR, strategic partnerships with authentic brands and influencers, social media engagement and events.

Brought expertise in branded entertainment, brand activations and integrated marketing programs to a variety of clients including Discover Boating, Bauer and Saucony.

Focus on revenue generation both organic and new business, marketing and outreach for Dentsu companies including Dentsu Network, Dentsu America and OurStage.

Direct report to COO, driving organic and new revenue growth across the Network into lines of business.

Led new business efforts for Dentsu America successfully increasing revenue 31% in 2011.

Managed global advertising and media pitches coordinating teams in multiple offices and regions.

Developed brand partnerships and created advertiser solutions for OurStage, a digital music company and Dentsu investment.

Member of Dentsu America’s Executive Management Committee.

Drove revenue growth by developing idea-driven inventory, creative and strategic marketing solutions.

Deepened senior level client and agency relationships through day-to-day management of accounts.

Identified content partners to deliver unique opportunities for clients and increase ad sales revenue.

Executive producer of company's participation in four key B2B events.

Established company cohesion and collaboration by developing strong working relationships with executives in all divisions and through the creation of processes and mechanics

Responsible for running company-wide weekly status calls, monthly management reports, and contributing to operations and board presentations.

Created brand integration, custom content sponsorships and media marketing partnership strategies for content developers - HSN, kontentreal / e2 PBS series, HBOlab and A&E.

Developed and sold the creative integration concepts and multi-platform marketing opportunities.

Responsible for the solicitation and negotiations of high-five figure to low seven-figure deals for brands such as, Kraft Foods, LG, GE, Harrah’s Entertainment, Ford and AT&T.