| Title | The Fanchise Model |
| Agency | McCann London |
| Campaign | THE FANCHISE MODEL |
| Advertiser | Microsoft XBOX |
| Brand | XBOX DESIGN LAB |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Market | Subscribers Only |
| Production 2 | C...T WO.....DE L...on Subscribers Only |
| Additional Company | AY.....RG S....le Subscribers Only |
| Chief Creative Officer | La....ce T....on Subscribers Only |
| Chief Creative Officer | ..b D...al Subscribers Only |
| EMEA Creative Director | S...iv M...ry Subscribers Only |
| EMEA Creative Director | J...e M...z Subscribers Only |
| Art Director | J...b B....al Subscribers Only |
| Copywriter | ..m N....on Subscribers Only |
| Project Director | C...e M..n Subscribers Only |
| Project Manager | P..l Gi.....ie Subscribers Only |
| Project Manager | C...g C....on Subscribers Only |
| Project Director | M...y W...on Subscribers Only |
| Head of Integrated Production | S...io L...z Subscribers Only |
| Agency Producer | D...s T....an Subscribers Only |
| Head of Art | ..n H....th Subscribers Only |
| Designer | G....vo Fe.....es Subscribers Only |
| Designer | ..n M...s Subscribers Only |
| Head of Strategy | K...n C..m Subscribers Only |
| Planner | Ch.....te W....rs Subscribers Only |
| Executive Vice President | ..b S...h Subscribers Only |
| Regional Business Director | S....sh J..i Subscribers Only |
| Account Director | ..m O...er Subscribers Only |
| Account Lead | D...d S...h Subscribers Only |
| Account Manager | L...e C...er Subscribers Only |
| Account Manager | Ch.....te .a T...e Subscribers Only |
| Account Executive | S...ie Gr....on Subscribers Only |
| Account Executive | A...e P...er Subscribers Only |
| Director of Communications, UK & Europe | J....ca B...t Subscribers Only |
| Editor | A...ew T...be Subscribers Only |
| Agency Producer | Fr.....co P...do Subscribers Only |
| Editor | P..l Je.....on Subscribers Only |