Richard Denney

Richard Denney began his career at RKCR/Y&R in 1996, picking up a Gold Lion for his St Mungo’s interactive cinema commercial in his first year. After two years, he was promoted to the board, becoming Y&R’s youngest board member in history at the time. In 2004, he moved on to Saatchi & Saatchi, with his partner as joint Creative Directors on Carlsberg and Toyota UK. There they produced the multi-award winning Carlsberg ‘Old Lions’ campaign as well as notable campaigns for the NSPCC and Visa. In 2008, they moved to DDB as Creative Directors on COI, Budweiser and Kwik-Fit, and created award-winning work for Volkswagen, Budweiser, Harvey Nichols, The Economist, Kwik-Fit, Tropicana and Virgin Media.

In 2011, Richard and his partner joined MullenLowe London (formerly DLKWLowe) as joint Executive Creative Directors and quickly turned the agency around with notable work for Microloan, Halfords, Morrisons, and Unilever. During his time there, he helped win multiple pitches including Persil from BBH, The British Heart Foundation from Grey London, and the Post Office. He has been named in Campaign Magazine's top twenty creative directors and has produced effective, well-crafted, award-winning work for the majority of his clients. As part of MullenLowe’s Global Creative Council, he also helped shape international work which went on to be highly awarded and assisted in setting up MullenLowe's global in-house content facility YETI.

In 2016, MullenLowe London was named 'Most Effective Agency of the Year' at the inaugural UK Effie awards for work on MicroLoan and the Electoral Commission and followed it up by retaining the title in 2017.

In July 2017, Richard joined St Luke’s London as Executive Creative Director. Since joining, he has helped bring in key accounts in KP Snacks, South Western Railway, Which?, and Heathrow. In 2020, at the height of the pandemic, he created the UK’s biggest behaviour change initiative #stayhomenow. Since 2022, St Luke’s has been shortlisted for Campaign Magazine, Independent agency of the year as well as Global Creative Independent Agency following that up in 2023 too. In 2022, he joined the board of directors at the British Arrow awards, and in January 2023, he was promoted to joint Chief Creative Officer.

Richard has judged at all the major awards shows including D&AD Black Pencil Jury, Cannes Lions, The British Arrows, Campaign BIG, LIA, The Creative Circle, and Eurobest. He has also been fortunate to chair The Drum Roses awards, The Shots awards Creative Circle, and FAB. He is also a creative LIAisons mentor for the London International awards. When he’s not working, you will find him at home in East Sussex with his wife, two boys, and their dog or sitting in a boat fly fishing for trout.