About me
Tiffana has 20 years of diverse Asia and China experience with leading brands and agencies, spanning brand marketing, retail marketing, digital and media planning. Her achievements include establishing a truly global platform for NIKE in Asia; pioneering in communication ROI and innovation for General Motors in China; leading the development of Saatchi & Saatchi’s insights to China’s emerging markets; and, most recently, refining Volvo’s understanding of new luxury world. Before joining Draftfcb, Tiffana worked for SapientNitor, Saatchi & Saatchi, Zenith Media, and AdXplorer PTE Ltd. She has handled many important clients such as Shanghai Volkswagen, Starbucks, HSBC, Johnson & Johnson, Mead Johnson, Wyeth Nutrition, P&G, Unilever, Tsingtao Beer, Kerry Oil, Nippon Paint, Deer Jet, Vestas, Volvo, and Shanghai General Motors/General Motors China.