Michael has over 17 years of advertising experience, with strong integrated communication skills, including creativity, planning, PR and media. Michael has experience across markets, from Taiwan to Mainland China, as well as other major Asian cities. He is expert in the fields of FMCG, Automotive and Finance. Michael has worked at Saatchi & Saatchi, O&M, Publicis, JWT, BBDO and others. His client experience includes Ford, SAAB, Renault, Audi, Land Wind, Guangzhou Auto, L’Oreal, Mead Johnson, Double A, 3M, Kerry Oils, COFCO Fulinmen, Uni-President, Milk Deluxe, Kunlunshan Mineral Water, Kirin Beer, Johnnie Walker, Taiwan Beer, Family-Mart, Cathay United Bank, Tai Shin Bank, Fidelity, China Merchants Bank, Ping An Bank, and Sony Ericsson.