Gabriel Schmitt

Global Chief Creative Officer at Grey

New York, United States

My Latest Work

SEE ALL WORK

NYFA 2025 Open for Entries. No BS Allowed.

Pichilemu in Punta de Lobos - Chile

Thames Riverfront in Battersea - London

San Carlos de Bariloche - Argentina

About me

Gabriel Schmitt is the visionary behind some of marketing’s most beloved and purposeful campaigns. Under his leadership, “The Whopper Detour” became Burger King’s most successful promotion to date, earning three Grand Prix at the 2019 Cannes Lions, including the prestigious Titanium honor.

A Brazilian-born creative and the second most awarded creative director according to the Cannes Lions Global Creativity Report, Gabriel has crafted disruptive, award-winning work for brands such as Valspar and Contours Baby Stroller. His campaigns have garnered nearly every prestigious industry accolade and have been featured by major outlets like The New York Times, CNN, and Fast Company.

At FCB, Gabriel is transforming brand-building efforts for GSK while pursuing an Executive MBA at the Berlin School of Creative Leadership. Prior to joining FCB, he managed the BMW account at KBS.

Sector Experience

Awards

People I worked with

Chief Creative Officer

FCB New York

Alexandre Abrantes

Group Creative Director

My Work

SEE ALL WORK

Rio de Janeiro

BRAND:

Corona Celo

AGENCY:

Grey Brasil

For Every Golden Moment

BRAND:

Corona Celo

AGENCY:

Grey Brasil

Anti-Racist Bag

BRAND:

University Zumbi dos palmares

AGENCY:

Grey Brasil

The other Leo Messi

BRAND:

Tools for Humanity

AGENCY:

Grey Group Argentina

Perfect Teeth Are Just Healthy Teeth

BRAND:

Aquafresh

AGENCY:

Grey London

Rice of Glory

BRAND:

Super Extra

AGENCY:

Grey Ecuador

Muxes: Next 500 Years

BRAND:

Pantene

AGENCY:

Grey

The Last Trip 2

BRAND:

Article 19

AGENCY:

Grey Worldwide Mexico

The Last Trip

BRAND:

Article 19

AGENCY:

Grey Worldwide Mexico

Positions

Global Chief Creative Officer

Grey

New York, United States

June 2023 - Present (1 year 7 months)

Work
Awards

NYFA 2025 Open for Entries. No BS Allowed.

BRAND:

New York Festivals Advertising Awards

AGENCY:

Grey

Mr. P

BRAND:

Pringles

AGENCY:

Grey New York

2024 ANDY Awards

Chief Creative Officer

FCB New York

New York, United States

2016 - 2023 (7 years)

Chief Creative Officer Jan 2020 - Jun 2023
Executive Creative Director Jan 2019 - Dec 2019 · 1 yrJan 2019 to Dec 2019 · 1 yr
Group Creative Director Jun 2016 - Dec 2019