Pallavi Chakravarti

FOR 15 YEARS NOW, PALLAVI CHAKRAVARTI HAS WORKED ON A LIST OF CLIENTS THAT INCLUDE GLOBAL PLAYERS SUCH AS P&G, UNILEVER, GENERAL MILLS, UBER, PEPSI, AMERICAN TOURISTER AND AIRTEL AS WELL AS LOCAL GIANTS LIKE TIMES OF INDIA, MARICO, ITC, ADITYA BIRLA FINANCIAL SERVICES GROUP, PARLE PRODUCTS, STAR SPORTS AND EUREKA FORBES LIMITED.
HAVING WORKED AT SAATCHI & SAATCHI, JWT AND GREY IN THE PAST, SHE IS CURRENTLY THE EXECUTIVE CREATIVE DIRECTOR OF TAPROOT’S MUMBAI OFFICE. IN THE COURSE OF THE 7 YEARS SHE HAS SPENT AT THE AGENCY, PALLAVI HAS LED THE TEAM TO CREATE SEVERAL FAMOUS AND EFFECTIVE CAMPAIGNS.SET WET'S 'SADA SEXY RAHO', BIRLA SUN LIFE INSURANCE'S 'KHUD KO KAR BULAND’, LENSKART'S 'SPECSY IS THE NEW SEXY', PARLE'S 'NAAM TOH SUNA HI HOGA’, UBER'S 'ISEY APNI HI GAADI SAMJHO' AND MORE RECENTLY, AQUAGUARD'S 'HAR PURIFIER AQUAGUARD NAHI HOTA' AND VIVO IPL'S 'GAME BANAYEGA NAME' ARE JUST SOME EXAMPLES OF THE WORK CREATED AND CHAMPIONED BY HER WHILE AT TAPROOT.
HAVING WON TITLES LIKE THE AD CLUB’S COPYWRITER OF THE YEAR FAIRLY EARLY ON IN HER CAREER, PALLAVI’S WORK HAS ALSO BEEN HEAVILY AWARDED, GAINING RECOGNITION ON PLATFORMS NATIONAL AND INTERNATIONAL. FROM CREATIVE SHOWS LIKE CANNES LIONS THE ONE SHOW, ADFEST ASIA PACIFIC, SPIKES ASIA AND THE ABBYS AT GOAFEST TO EFFECTIVENESS AWARDS LIKE EFFIES AND APPIES, SHE HAS BAGGED METAL EVERYWHERE. SHE WAS ALSO AWARDED FOR BEST AD SCREENPLAY AT THE PRESTIGIOUS 2015 DADASAHEB PHALKE FILM FESTIVAL.
THE PAST FEW YEARS HAVE SEEN HER SERVE AS A JURY MEMBER FOR SEVERAL AWARD SHOWS, INCLUDING CANNES LIONS, DUBAI LYNX, NEW YORK FESTIVAL, GLOBAL AWARDS AND THE ABBYS AT GOAFEST, ACROSS CATEGORIES LIKE FILM, RADIO AND INTEGRATED ADVERTISING. SHE HAS RECENTLY BEEN APPOINTED ON THE JURY FOR THE GERETY AWARDS, A ONE-OF-ITS-KIND SHOW THAT CELEBRATES DIVERSITY IN THE COMMUNICATIONS INDUSTRY. 
PSYCHOLOGY, THEATRE AND MUSIC MAKE HER TICK, BOTH ON THE JOB AND OFF I