| Title | Bet on a murderer - La Fôret |
| Brief | Bet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions. |
| Agency | Publicis Conseil |
| Campaign | Bet on a murderer |
| Advertiser | France Télévisions |
| Brand | France 3 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Site |
| Length | |
| Executive Creative Director | F....ce De.....rt Subscribers Only |
| Executive Creative Director | O....er De.....re Subscribers Only |
| Copywriter | K...n Sa.....er Subscribers Only |
| Art Director | J...en Bo.....ot Subscribers Only |
| art direction support | Al.....re PE.....AU Subscribers Only |
| Account Manager | Ca....ne D...on Subscribers Only |
| Account Manager | ..u L....ux Subscribers Only |
| digital strategy adviser | Gu.....me Ca....ny Subscribers Only |
| Digital Production | G....ys W....nt Subscribers Only |
| editing | Jea.......�ois C....au Subscribers Only |
| social media | M...e Slo......sky Subscribers Only |
| Partner | W....AX Subscribers Only |
| Technical Team | Al.....re R..s Subscribers Only |
| Technical Team | Ch.....phe Sc....ng Subscribers Only |
| Technical Team | M....eu P...i Subscribers Only |
| Music & Sound Design | Pr.....ous Subscribers Only |
| Agency Producer | G....ys W....nt Subscribers Only |
| Production Company | H...Y Subscribers Only |
| Producer | Je....uc Be....on Subscribers Only |
| Producer | J..N O....AT Subscribers Only |
| Sound Production | Pr.....ous Subscribers Only |
| Communications Director | N...u S...ux Subscribers Only |
| Brand Director | Ph....pe De.....re Subscribers Only |
| Art Director | E..c R....di Subscribers Only |
| Communications Director | V....rie Manz........hiquiar Subscribers Only |
| Communications Director | L....nt S....ge Subscribers Only |
| Advertising Manager | A...lie S...et Subscribers Only |
| Advertising Manager | R...h Hi......tes Subscribers Only |
| Programmer | W....AX Subscribers Only |
| Founder | Al.....re R..s Subscribers Only |
| Founder | Ch.....phe Sc....ng Subscribers Only |
| Communications Director | M....eu P...i Subscribers Only |
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