Creative Director May 2003 – Feb 2006
Senior Copywriter May 2001 – Sep 2003
Startegically Sound and creatively attuned - a combination rare to find in a Brand Driector. Never mechanical, never unreasonable, havng priya as a partner on the account management front, truly made a difference and helped us up the bar of work on Tide. And from what I remember the market share moved north too.