| Title | Adolf's Online Strategy |
| Brief | Right-wing populists are using social networks to attract followers. The small anti-racism organisation “Gesicht Zeigen!” wanted to fight back against this propaganda. To show the danger of social media in the wrong hands, the group let Adolf Hitler himself explain his online strategy through a reworked version of the Nazi propaganda film “Triumph des Willens”. In the edited version, Hitler describes how he intends to attract and mobilise new followers. The controversial film generated huge buzz and directed viewers to gesichtzeigen.de. |
| Agency |
Ogilvy Germany
|
| Campaign |
Hitler's Hashtag
|
| Advertiser |
Gesicht Zeigen!
|
| Brand |
Gesicht Zeigen!
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
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