My Latest Work
SEE ALL WORKStop Working Out in the Past
Battle of the Baddest
Rumble
Gravity
About me
Putting consumer behavior and media insights upstream in the creative development process in order to deliver communications more effectively.
Specialties: engagement planning, communications strategy, consumer engagement, media planning, new media, technology, media strategy, digital strategy, media tactics
Sector Experience
- Fitness Devices, Gym & Exercising Machines
- Media, Publishing & Production
- Sports Teams, Sports Events
- Newspapers, Magazines, Books
- Pet Food, Pet Care Products & Services
- Shoes
- Vitamins & Diet Complements
- Outdoor Sports & Athletics
- Mobile Telephones & tablets
- Consumer & Public Services
- Makeup
- Apparel, Fashion & Footwear
- Sportswear
- Paper Goods, Aluminum Foil
- Institutional/Public Interest/Non-Profit Org.
- Lingerie, Underwear, Pajamas
- Internet Sites (Excluding ISPs) / Apps.
Awards
- 2024 MAD STARS
- 2024 Advertising Creative Circle Awards
- 2024 D&AD Awards
- 2024 AICP Show
- 2024 AICP Post Awards
- 2024 Cíclope International Advertising Craft Festival
- 2024 Cannes Lions International Festival of Creativity
- 2024 Dubai Lynx International Festival of Creativity
- 2024 British Arrows
- 2024 CLIO Awards
- 2024 The One Show
- 2024 ADC Annual Awards
My Work
SEE ALL WORKSneakers
- BRAND:
- The New York Times
- AGENCY:
- Droga5
#LaborDayOn
- BRAND:
- Red Wing Shoes
- AGENCY:
- Droga5
Jessie Graff
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Teddy Riner
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Yusra Mardini
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Natasha Hastings
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Dennis Smith Jr
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Positions
Stop Working Out in the Past
- BRAND:
- Tonal
- AGENCY:
- Quality Experience
Chief Media Officer Jul 2018 – Present
Head of Communications Strategy Feb 2014 – 2018
Group Comms Strategy Director Jan 2013 – Feb 2014
Head of Communications Strategy Feb 2014 – 2018
Group Comms Strategy Director Jan 2013 – Feb 2014
Battle of the Baddest
- BRAND:
- Battle of the Baddest
- AGENCY:
- Droga5
Rumble
- BRAND:
- Tyson Fury vs Francis Ngannou
- AGENCY:
- Droga5
Gravity
- BRAND:
- The New York Times
- AGENCY:
- Droga5
Sneakers
- BRAND:
- The New York Times
- AGENCY:
- Droga5
#LaborDayOn
- BRAND:
- Red Wing Shoes
- AGENCY:
- Droga5
Jessie Graff
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Teddy Riner
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Yusra Mardini
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Natasha Hastings
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Dennis Smith Jr
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Zoe Zhang
- BRAND:
- Under Armour
- AGENCY:
- Droga5
Javon Wanna Walton
- BRAND:
- Under Armour
- AGENCY:
- Droga5
- 2024 MAD STARS
- 2024 Advertising Creative Circle Awards
- 2024 D&AD Awards
- 2024 AICP Show
- 2024 AICP Post Awards
- 2024 Cíclope International Advertising Craft Festival
- 2024 Cannes Lions International Festival of Creativity
- 2024 Dubai Lynx International Festival of Creativity
- 2024 British Arrows
- 2024 CLIO Awards
- 2024 The One Show
- 2024 ADC Annual Awards
Strategy Director Mar 2011 – Jan 2013
Strategy Director on Google Chrome, Google Small Business, Cole Haan, The Guardian, Qui Tequila (BBH ZAG)
Strategist Apr 2007 – Mar 2011
Strategist on multiple brands including Levi's, Vitamin Water, Vaseline, Johnnie Walker, Axe, Ally, Sprite, Airborne
Strategy Director on Google Chrome, Google Small Business, Cole Haan, The Guardian, Qui Tequila (BBH ZAG)
Strategist Apr 2007 – Mar 2011
Strategist on multiple brands including Levi's, Vitamin Water, Vaseline, Johnnie Walker, Axe, Ally, Sprite, Airborne
Dancers
- BRAND:
- Cole-Haan
- AGENCY:
- BBH New York
Truck
- BRAND:
- Cole-Haan
- AGENCY:
- BBH New York
Gates
- BRAND:
- Cole-Haan
- AGENCY:
- BBH New York
