Matt Batten

Leading Australian integrated content agency brought me back to Australia to drive their creative output across all channels, from all offices, for all clients. Client brands include AAMI, Aussie, Petbarn, Isuzu, VW, Hunter Valley and Nulon.

www.edge.agency

Partnering with former colleague, Matthew Morgan, we joined our creative and strategic experience to develop technology solutions that empower genuine human behaviours and needs. Our mobile app bownd is a digital archivist and archeologist for today's lives, automatically curating and collating the digital memories between two people; and Cuplin is the next generation of online dating, utilising the social media networks of friends to find love within three degrees of separation.

www.bownd.it
www.gocuplin.com

Drawing upon 15 years writing TV commercials and seeing them made, I established Mr Chicken Films as an independent film and creative collaboration studio for screenwriting and film-making. Mr Chicken's films and scripts have been awarded and made official selection in film festivals around the world.

www.mrchickenfilms.com
Facebook: MisterChickenFilms
Twitter: MrChickenFilms

The premium international consultancy connects digital platforms, data, technology and content for brands including Bupa, Audi, Qantas and BBC. As Consulting Creative Director, I oversaw the creative ouput from both London and Manchester offices and expanded the agency’s renowned lean and agile methodology to include ideation and creative output, for developing better ideas faster.

After relocating to London to help align the network’s UK operations – Wunderman (consumer engagement advertising), Blast Radius (digital), Burrows (CG production) and KBMG (data and insights) – into a more holistic offering of integrated marketing, I sourced fresh creative talent from the UK, Sweden, Norway, France, USA, New Zealand and Australia, and led the creative team to double in size, win major new accounts, and produce internationally-awarded campaigns. Within one year, the agency increased revenue +95% YOY and beat targets for the first time in 5 years. Econsultancy ranked Wunderman UK as 7th in the top 100 agencies in London, Campaign magazine’s School Report scored the agency 8 out of 9, and Wunderman UK was Runner-up for Consumer Engagement Agency of the Year 2014.

I was also the Regional Creative Lead for all Wunderman offices across Western Europe, Nordics and Africa, helping build a network-wide culture of award-winning ideas, connect the 21 offices in the region utilising some of the global initiatives I helped develop from my previous role in Australia, and drive Wunderman’s presence at the Cannes Lions festival each year.

Clients: Shell, The Sun, The Times, EDF Energy, Microsoft, Nokia, Jaguar, Virgin Media Business, Nicotinell, Coca-Cola, United Airlines, Childhood Eye Cancer Trust, Hugo Boss, GSK
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Under my creative leadership, Wunderman Sydney developed from 15 staff to 70 to become the fastest growing and most financially successful agency in Y&R Group Australia, ranked 8th for growth and No.1 for creativity in Wunderman’s global network of 150+ offices, and merged with the Melbourne office (35 staff) to offer a national structure and integrated advertising.

For our role in the world-renowned ‘Share a Coke’ campaign, Wunderman Australia was named 2012 Agency of the Year in the APAC region at the Digital Asia Festival in Beijing and brought client Coca-Cola to be awarded Brand of the Year 2012. The agency was also ranked No.4 Australian agency, and was shortlisted as Australian Direct Agency of the Year four times in a row and recognised as Highly Commended Agency of the Year 2010 at the AdNews Awards.

In 2011 I was nominated Marketer of the Year and received Australia’s first ‘Outstanding Contribution’ award for dedication and service to the marketing industry. I also served on the 2011 Cannes Direct Lions jury, and was named Creative of the Year 2010 in the APAC region by Campaign Magazine.

For the network, I helped re-implement the structure of Regional Creative Leads, taking on the role for Australasia, developing several global initiatives for bolstering Wunderman’s creative positioning, and gave the network their first haul of Cannes Lions in years.

Clients: Microsoft, Coca-Cola, Nokia, Freeview, ACARA, Art Gallery NSW Society, Earth Hour

The award-winning ATL agency hired me (again) to help them be recognised as a more integrated agency by connecting mainstream advertising with response and digital marketing across major clients. My multi-channel creative work on brands including Foxtel, Aussie and Emirates Airlines gave Saatchi & Saatchi the largest haul of awards for any Australian agency at the ADMA Awards 2008 – 17 finalists including a Grand Prix finalist, with 11 trophy wins – and many more internationally.

Clients:
Toyota, Lexus, Foxtel, Aussie, Emirates Airlines, ADMA, Olay, Pedestrian Council of Australia

As agencies discovered the need to be full-service with an integrated offering, up-and-coming independent agency BMF hired me to help expand their highly creative ATL advertising into a fully integrated offering for all clients including BPAY, Austar, ING Direct, Tooheys and IKEA. As a result, integrated advertising became BMF’s strong suit, making them arguably Australia’s most successful independent agency and internationally recognised.

While there, my copywriter and I were the only team in the world with two campaigns in the top 10 of Won Report’s “World’s Best Campaigns” (for BPAY and Australian Red Cross Blood Service), helping propel the agency to be ranked 11th best in the world.

Clients: BPAY, Austar, Australian Red Cross Blood Service, ING Direct, KingGee, Tooheys Extra Dry, XXXX Gold, SBS, Lamb, Blackmores, IKEA, Samboy, Médecins sans Frontières.

After ranking in the top ten in Australia’s renowned AWARD School creative course (and then completing AWARD School Master Class), Saatchi & Saatchi promoted me to the role of Art Director working primarily on print, radio, direct mail and digital campaigns for Toyota, Lexus, NRMA, buy.com, and FoxSports. Only 4 months later, I collected my first handful of awards for creative campaigns for NRMA and Toyota.

Clients: NRMA Road Service, NRMA Insurance, NRMA Financial Services, Foxsports, Toyota, NRL, Castrol, Pantene, Olay.

Within the specialist retail division of Saatchi & Saatchi, I developed print advertising and collateral for Australia’s leading fashion and homewares retailer David Jones, subscription TV network Foxtel, health food brand Sanitarium, Toyota, and Merck Sharp Dohme.