| Title | Soft is the new Strong |
| Agency | BETC Etoile Rouge |
| Campaign | La douceur est invincible |
| Advertiser | Eric Bompard |
| Brand | Eric Bompard |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Creative Director | A....ne C...ue Subscribers Only |
| Art Director | L...le G...t Subscribers Only |
| Photographer | C....ent P...al Subscribers Only |
| Stylist Assistant | Cl....nce C..u Subscribers Only |
| Art Buyer | Is....le M..q O...n Subscribers Only |
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