Matt Britton

Matt Britton is known throughout the advertising industry as an expert in social media marketing with a unique & deep domain expertise in the Millennial generation.

Matt currently serves as founder and CEO of New York-based MRY (formerly Mr Youth)—a world leading social media and youth marketing agency. Since founding the agency in 2002, MRY has worked with some of the world’s leading brands—including P&G, Microsoft, Coca-Cola, & Visa —to help them connect with today's rapidly evolving and highly elusive consumer.

Matt has grown MRY from a one-man startup to a company with over 500 employees worldwide.

In 2009, MRY was named the "Social Media Agency Of The Year" by Mashable.

In February 2010, MRY was named one of advertising's 10 most innovative companies in the world by Fast Company.

In March 2011, MRY announced the launch and spin-off of CrowdTap, the world's first on-demand brand participation network. AdAge later named CrowdTap one of the 8 hottest startups at SXSW. In July of 2011, CrowdTap announced $7MM Series A funding. In Decemer of 2011 Mashable named CrowdTap the up-and-coming social media service of the year, In 2014 Inc Magazine named CrowdTap the #4 fastest growing company in NYC

In November 2011 MRY was acquired by LBi International for approx. $50 Million.

Matt has created an award-winning agency that has been recognized by some of the industry’s leading publications.

Matt often speaks at conferences and trade shows on trends and issues that affect the landscape of Millennial marketing. He has been featured on The Daily Show With Jon Stewart, CNBC’s Power Lunch, Mashable, Forbes, Fortune, The Financial Times, New York Times and the Wall Street Journal.

Matt is a graduate of Boston University's College of Communication.

Specialties: Youth marketing, college marketing, teen marketing, guerilla marketing, advertising, promotions, advertising, event marketing, social media, word of mouth marketing, guerilla market, "Mr. Youth"