Jess Seilheimer
SVP strategic development at Intouch Solutions
About me
I am digital transformation & marketing strategist. 13+ years mgmt experience. I have worked in ad agency leadership roles (client services, strategy, production), in consulting, and in marketing at a start up.
I focus on innovation, trends and insights to develop brands, products + marketing that drive results.
Specialities: digital business transformation, strategy + planning, branding, positioning, creative, product + platform development and digital marketing.
EXPERTISE
Currently SVP, Strategic Development at Intouch Solutions. In the last 10 years, I started my own digital marketing consultancy + launched the start-up Birdi. Prior, I was SVP, Digital Innovation and Strategic Planning at Havas where I built, grew and led a digital practice across innovation, strategy/planning, creative content, UX, account, media & analytics. Prior to that, I held senior client services roles at Havas and Grey.
Verticals: CPG, music & entertainment, retail, beauty, venture-backed startups, technology, travel, health & wellness, finance, B2B corporate and pharma.
HOW I THINK
Digital is how we live, not a marketing discipline. A smart strategy is built off data and consumer insights that address their unmet needs. Good design and technology enable meaningful digital experiences.
VALUES
Data, creative as a mindset, transparency, generation flux, being in a constant state of beta.
STRENGTHS
Simplifying the complex. Balancing rational and emotional insights to make decisions. Maximizing my resources. Cultivating talent to build strong teams. Thinking and doing. Identifying trends, defining opportunities and activating what’s next.
SHARED MY OPINIONS IN PLACES THAT MATTER
Advisory Board Design Thinking @Rutgers. Member of the 4As Strategy Committee. Judge for the Effie Awards. Guest lecturer at Columbia Business School and NYU, Presenter @Planningness 2014. Delivered the keynote speech for WPU's Freshman Convocation in 2014.
Talent you might be interested in
Positions
SVP, Strategic Development
Founder, Strategy Lead
Strategy, Branding, Marketing for a digital world.
THE INTERSECTION OF STRATEGY + CREATIVE ROOTED IN CULTURE, TECH AND MEDIA
EXPERTISE
Making strategy tangible & actionable. Research + insights + strategy development, product development, branding & positioning, digital/social marketing execution, creative and tech development.
Full capabilities/case studies upon request.
STRATEGY & MARKETING
- Go-to-market strategy & planning
---customer insights
---brand, category and competitor audits and insights
---branding (brand identity, positioning, messaging)
---product development
- Digital & social marketing playbooks and activation plans
NOTABLE CLIENTS AND INITIATIVES: Birdi, Center For Active Design, CKO Kickboxing, Ogilvy, Aetna, Cult 360, Faculty, AM Beauty, St Jacques, ChemDry, WebMD, Medical Marketing & Media, PDR, Decision Resources Group/Manhattan Research
Chief Strategy Officer
- Partner with Exec Team on creating, communicating, executing, and sustaining the agency’s strategic plan
- Identify new growth opportunities (internally and externally), develop and execute business plans for realizing these opportunities
- Define agency branding, positioning, strategy and new business approach
- Oversee capabilities across MWW’s 9 offices and practice areas
- Craft unique and meaningful industry thought leadership
Clients: Tidal, Samsung, AppNexus, FlyVictor, Booking.com, Amazon, instant.ly, Southern Comfort, Bauer Media, Edmunds, Wyndham, Air New Zealand, Deloitte, Atkins, US Bank
SVP, Digital Strategy & Planning
- Executive committee team member
- Create vision, drive strategic capabilities, monetize strategic deliverables
- Continuously improve digital services and grow key business across emerging landscapes
- New business development, RFI/RFP management & response, core pitch team
- Serve as counsel/partner with marketing, strategy & creative teams on digital/social strategies
- Collaborate, build consensus & influence change to drive results in a fast paced environment
- Lead diverse team of strategists, user experience, PMs, analytics, and operations
- Author, speaker for industry digital/social media strategies & trends
Product Marketing & strategic planning:
- Strategic POVs, digital trends, research & insights development
- Digital Strategy Toolbox (packaged tangible strategy offerings)
- Digital Playbooks (activation)
- Digital strategy workshops
- Customer journey & experience design
- User experience design
- Prototyping of customer-centric products & platforms
- Usability testing
- Digital & social infrastructure education & training (internal/external)
- Talent acquisition/mentoring
- Agency rebranding identity & social content/community cross-platform Web, Blog, Twitter, Facebook, Pinterest, You Tube and Flickr
Clients: Walgreens, Welldoc, Nestle, Teva, Sanofi, Biogen, Genentech, Medicis,
Categories: Retail & Speciality Pharmacy, Diabetes, MS, Mental Health, Women's Health
Vice President, Account Group Supervisor
- Marketing strategy & brand planning (1-5yr long range), brand positioning, creative campaign development, segmentation research, message architecture, communication & channel planning, enterprise and digital salesforce iPad activation
Tactical execution:
- Cross-channel implementation; Digital, traditional advertising (print & media), PR, CRM, UX/development ie: web, video, animation, SEO, social experience design, monitoring, community development and management, mobile; SMS, QR Codes, iOS/Android apps, web apps
- Media: paid search/SEM, display, 3rd party media partnerships
- Analytics and reporting
Clients: Biogen
- Marketing strategy & brand planning (1-5yr long range), brand positioning, creative campaign development, segmentation research, message architecture, communication & channel planning
- Digital, traditional, CRM, PR
Clients: Wyeth/Pfizer, AstraZeneca
Categories: Hemophilia, CV
