Brian Phelps

With his high-energy and can-do attitude, Pete champions the agency’s new business acquisition initiatives. His breadth and depth of experience in the industry drives our growth strategies and best practices, and most importantly, business solutions for prospective clients.

Pete likes to think of new business as "the ultimate team sport" and he knows how to bring a team together to get focused on a client's business. An advocate of research and analytics, he understands that to discover the most effective solutions, the team must combine carefully gathered data with insights about the consumer, brand and marketplace, and translate that into a strategy and action plan that will help a brand make meaningful connections with people.

Over the last 20+ years, Pete has been a driving force behind the development of brand positioning and communications for clients as diverse as Chiquita, Motrin IB, Pennzoil, Quaker State, U.S. Cellular, Giant Eagle, Six Flags and the Detroit Zoo. He joined Lowe Campbell Ewald from Enlighten, a digital marketing services agency, and prior to that he spent the majority of his career at Doner advertising.

Pete received his B.B.A. from the University of Michigan where he played tuba in the marchingband. Outside of work, Pete enjoys hanging with his family, supporting the Leukemia & Lymphoma Society, and occasionally playing in a "grown up" rock band.