Charlie Hurst

One of the three founders and ECD of JVM London.

For the past 16 years, I’ve worked at some of London’s top advertising agencies, crafting campaigns for the world’s biggest brands.

Before launching JVM in London, I was Creative Director at Lucky Generals, where I spent nearly a decade, having joined as their first senior creative hire in 2014.

Before that, I worked roles at Wieden + Kennedy, VCCP, and TBWA, working on clients like Amazon, Nike, Twitter, PlayStation, Peugeot, Taylors Coffee, Coors Light, Tesco and the Co-op. More recently I've been working with Vauxhall and Wayfair, the online furniture people.

My goal has always stayed the same. To collaborate with clients as partners because it's only then that you stand a chance to create culturally iconic work that real people might actually talk about.

But I hate talking about myself, to be honest, it makes me feel a bit sick in my mouth - I'd much rather talk about what we're doing at JVM LDN. Which is, in all fairness, far more exciting.

At JVM we create momentum for brands, culturally and commercially, by starting from the most important point: People. Understanding people, what they care about and how to connect with them meaningfully is at the core of our approach.

We run an agile, experienced team bringing in specialists from across our global network to adapt to any brief or challenge.

www.jvm.com/offices/jvm-london

charliehurst.com