Managing Creative Director et Agency Lead
at
Jung von Matt/Limmat Werbeagentur AG
Hamburg, Germany
| Title | Adoptify |
| Brief | Nothing ties bonds together like music. So when a study of the University of Glasgow said that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs: We teamed up with the music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes. How? While users were listening to their favourite music on Spotify, video banners suggested them dogs whose taste in music matched their own. Within one week, all featured dogs were adopted. Animal shelters between Berlin and Bogota want to adapt the campaign. And Adoptify created so much buzz that shelter dogs all over the world have better chances to find a new home – and someone that shares their love for music. |
| Agency | Serviceplan Campaign X |
| Campaign | Adoptify |
| Advertiser | Tierschutzverein München e.V. |
| Brand | Tierschutzverein München |
| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Production Company | Ne....st G..H . ... .G Subscribers Only |
| Global Chief Creative Officer | Al.....er S...ll Subscribers Only |
| Creative Managing Partner Germany | Ma....as H....ck Subscribers Only |
| Managing Creative Director | Ha.....ter S...er Subscribers Only |
| Creative Director | Lu....rd H..l Subscribers Only |
| Copywriter | Ko....ia S...ko Subscribers Only |
| Art Director | M....el ..x Subscribers Only |
| Copywriter | L..n M....li Subscribers Only |
| Account Director | Ko.....ze K....ch Subscribers Only |
| Technical Director | F...x Ko......der Subscribers Only |
| Technical Director | He....ch P...er Subscribers Only |
| Director | L..s .e M..a Subscribers Only |
| Executive Producer | M...y F....er Subscribers Only |
| Executive Producer | A...tt Gr.....ck Subscribers Only |
| Executive Producer | M..k S....dt Subscribers Only |
| Production Company Producer | N...le Os.....ier Subscribers Only |
| Production Company Producer | J...or Cr....ve Pr....er Subscribers Only |
| S...ia D...s Subscribers Only | |
| Editor | J...ne M...r Subscribers Only |
| Editor | P...a S....er Subscribers Only |
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