Since joining VSA in 2012, Jim has been instrumental in growing its burgeoning consumer marketing practice. He provides executive leadership and creative direction across the group and oversees its infrastructure in digital development and social media management. In his past experience as a creative director for Leo Burnett, Arc Worldwide and others, he conceived and executed national and international digital and social media marketing campaigns for McDonald’s, Diageo, Nintendo, P&G, Whirlpool, Nestlé Purina, Capital One, Unilever, Kellogg’s, K-Mart and Kimberly-Clark, among many more. His storied background as a radio and television producer, writer and performer prepared him well for his career in marketing and advertising.