About me
The world is a noisy place. I'm out to make it sound better, and make sound work harder for brands. I strive to create positive societal impact with a mission to ensure the development of music for businesses is good of all. I do this with the most kick-ass music agency on the planet, 'MassiveMusic', a Songtradr company.
My path in music started in the late 90s in the dance music scene. After a brief hiatus in the advertising photography world, I managed major international music productions in broadcast identity, tv promos and commercials.
In 2011 I set up the London operation of MassiveMusic, entering the company to the UK's sonic branding, music strategy, production, supervision, and talent industries, quickly becoming the UK's leading music agency. I now lead the business in EMEA and oversee global operations.
For lovers of 90's house & drum n' bass, I can still sometimes be caught dusting off my decks for a nostalgic vinyl trip.
