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More
Shelley Lui
Creative Director
at
Innocean Berlin
Berlin, Germany
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Work
Awards
My Latest Work
SEE ALL WORK
Goodbye Original (Stream)
Goodbye Original (Cluedo)
Goodbye Original (OOH)
The Uncapital Route: Offenbach
About me
This profile was created because Shelley Lui has been referenced on AdForum.
It's my profile and I want to edit it.
Sector Experience
Food
Cars
Museums & Monuments
Online Retail, E-store
Four Wheel Drive, SUV(Sports Utility Vehicle)
Department Stores, Supermarkets
Fruit Juices & Drinks
Advertising Agencies
Automotive
Compact & Small Cars
Other Vehicles
show more
Awards
2023 The New York Festivals Advertising Awards
2023 Epica Awards
2023 MAD STARS
2022 AICP Show
2022 Dutch Creativity Awards
2018 Art Directors Club of Europe
2018 LIA
2018 Eurobest
2017 CLIO Awards
2015 Cannes Lions International Festival of Creativity
show more
People I worked with
Gabriel Mattar
Chief Creative Officer
Innocean Berlin
Ricardo Wolff
Executive Creative Director
Innocean Berlin
Min Kyung Park
Account Director
Innocean Berlin
Odile Breffa
Strategic Planner
Innocean Berlin
Jonathan Hill
Chief Operating Officer (COO)
Innocean Berlin
My Work
SEE ALL WORK
7367
The Uncapital Route: Manchester
BRAND:
Kia EV6
AGENCY:
INNOCEAN Europe
2026
The AI Shaved Woman 1
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
2199
The AI Captured Soldier 1
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
2463
The AI Death of a Militiaman 1
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
1886
The AI Sniper Shot
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
1782
The AI Death of a Militiaman
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
4991
The AI D-Day
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
7660
The AI Captured Soldier
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
4949
The AI Shaved Woman
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
Positions
Creative Director
Innocean Berlin
Work
99
Goodbye Original (Stream)
BRAND:
Pringles
AGENCY:
Innocean Berlin
71
Goodbye Original (Cluedo)
BRAND:
Pringles
AGENCY:
Innocean Berlin
17
Goodbye Original (OOH)
BRAND:
Pringles
AGENCY:
Innocean Berlin
Creative Director
INNOCEAN Europe
Work
Awards
1565
The Uncapital Route: Offenbach
BRAND:
Kia EV6
AGENCY:
INNOCEAN Europe
7367
The Uncapital Route: Manchester
BRAND:
Kia EV6
AGENCY:
INNOCEAN Europe
2026
The AI Shaved Woman 1
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
2199
The AI Captured Soldier 1
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
2463
The AI Death of a Militiaman 1
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
1886
The AI Sniper Shot
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
1782
The AI Death of a Militiaman
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
4991
The AI D-Day
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
7660
The AI Captured Soldier
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
4949
The AI Shaved Woman
BRAND:
Robert Capa Contemporary Photography Centre
AGENCY:
INNOCEAN Europe
2997
From Today to Tomorrow 3
BRAND:
Hyundai
AGENCY:
INNOCEAN Europe
2974
From Today to Tomorrow 2
BRAND:
Hyundai
AGENCY:
INNOCEAN Europe
2906
From Today to Tomorrow 1
BRAND:
Hyundai
AGENCY:
INNOCEAN Europe
2792
Peter Schreyer’s Roots and Wings
BRAND:
Hyundai Tucson
AGENCY:
INNOCEAN Europe
show more
2023 The New York Festivals Advertising Awards
2023 Epica Awards
2023 MAD STARS
2022 AICP Show
2022 Dutch Creativity Awards
Art Director
Proximity Worldwide Germany
Work
Awards
10410
The cheapest christmas ad
BRAND:
Lidl
AGENCY:
Proximity Worldwide Germany
2018 Epica Awards
2018 Art Directors Club of Europe
2018 LIA
2018 Eurobest
Art Director
BBDO Group Germany
Work
Awards
9031
Stove
BRAND:
Smart
AGENCY:
BBDO Group Germany
9144
Office Party
BRAND:
Smart
AGENCY:
BBDO Group Germany
9919
Salsa Class
BRAND:
Smart
AGENCY:
BBDO Group Germany
11153
Black & White
BRAND:
Smart
AGENCY:
BBDO Group Germany
12153
Smart Electric Symphony
BRAND:
Smart
AGENCY:
BBDO Group Germany
show more
2018 The New York Festivals Advertising Awards
2017 CLIO Awards
Creative Team
BBDO Berlin
Work
Awards
13747
Safer Snaxxx
BRAND:
True Fruits
AGENCY:
BBDO Berlin
9971
Smart Car- Office Party
BRAND:
Smart Car
AGENCY:
BBDO Berlin
10756
The most open test drive
BRAND:
smart fortwo
AGENCY:
BBDO Berlin
25277
I skip leg day
BRAND:
Smart
AGENCY:
BBDO Berlin
2018 Epica Awards
2018 The New York Festivals Advertising Awards
2016 Art Directors Club of Europe
2016 LIA
2015 Cannes Lions International Festival of Creativity
2015 Eurobest
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