Emer Fitzgerald
Content Strategy at Rothco, part of Accenture Song
Dublin, Ireland
TitleIreland’s Ancient East Ad – Bedtime Stories
BriefA little boy is unable to sleep, so his father reads him a bedtime story from a large history book. As the myths and legends of Ireland unfold, they come to life around the bed. There are battles, monks, conflicts and druids. The bed is transported to deep caves, across the sea, and to mountain peaks. Finally, mum comes in to wish the boy goodnight. When his parents have left, the boy finds that the book’s pages are blank. Ireland’s Ancient East is full of stories – come and find yours.
Agency
Campaign Bedtime Stories
Advertiser Failte Ireland
Brand Ireland’s Ancient East

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Media Type Television
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