| Title | #FranceAccessible |
| Brief | In Paris, only 9 metro stations out of 303 are fully accessible to people in wheelchairs. To highlight this fact, a new version of the Paris Metro map was created, showing just one line. On "Accessibility Day" disabled people protested at more than 200 metro stations and the classic map at each station was covered with the fictional new one, grabbing media attention. |
| Agency | BRAND STATION |
| Campaign | #FranceAccessible |
| Advertiser | APF France Handicap |
| Brand | APF France Handicap |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Billboard |
| Length | |
| Executive Creative Director | L..�c Ch....au Subscribers Only |
| Art Director | D...en G...l Subscribers Only |
| Concepteur rédacteur | S..y B...ma Subscribers Only |
| Account Director | N...ha C..A Subscribers Only |
| Agency Producer | B....rd La....ia Subscribers Only |
| Film Director | Y...n C..t Subscribers Only |
| Film Director | N....as S...ff Subscribers Only |
More Work
SEE ALLOrange / Lonely planet /100 lieux et expériences pour déconnecter en France (Teaser)
- BRAND:
- Orange x Lonely Planet
- AGENCY:
- BRAND STATION
THEO - Chapitre 1
- BRAND:
- Le Refuge
- AGENCY:
- BRAND STATION
Can
- BRAND:
- Gestes propres
- AGENCY:
- BRAND STATION
Bottle
- BRAND:
- Gestes propres
- AGENCY:
- BRAND STATION
Phoque (en)
- BRAND:
- Sea Shepherd Conservation Society
- AGENCY:
- BRAND STATION
Pingouin (en)
- BRAND:
- Sea Shepherd Conservation Society
- AGENCY:
- BRAND STATION
The White Tide (en)
- BRAND:
- Sea Shepherd Conservation Society
- AGENCY:
- BRAND STATION
The egg which doesn't kill the chicken
- BRAND:
- Poulehouse
- AGENCY:
- BRAND STATION
#FranceAccessible
- BRAND:
- APF France Handicap
- AGENCY:
- BRAND STATION