Share thoughts and knowledge with the rest of the Community. Positioning myself as expert in Research in the field of Marketing, Advertising and Communications.
The Master in Marketing and Sales Management (GESCO) is the essence of "Marketing by ESIC" and it is the result of 50 years of research and innovation provided by teachers and professional experts, which enables in-class training to always be at the forefront of the latest updates.
Identify and analyse the market need, market size and competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data