Grant Owens Publications
Three Trends in Marketing to a Misunderstood Demographic - Gen Z
20 May 2015
Marketers have invested heaps of time -- and ad dollars -- over the past few years trying to target millennials. Recently, though, our clients have begun asking us to help them wrap their minds around the mores of a new generation: "Gen Edge."
Who are they? And how do we talk to this group?