Cavan has been finding new ways for brands to connect with consumers since the pre-smartphone days, when that meant coding newspaper copy to display on iPods so people could read the news on their commutes. Yes, really, that is a thing that people wanted once.
As head of our social engagement department, Cavan works across the agency’s portfolio of clients, spearheading the development of innovative social campaigns. Not only does he work on creating compelling content and storytelling, but he also follows it up with monitoring and metrics to make sure the results are delivered.