Tim York

I’ve always been interested in what makes people tick. Particularly things that don’t always make sense – like our emotions and irrational attitudes and behaviors. Because, they’re what make us different and our lives interesting and rich (imagine if everything and everyone always made sense). Another interest is Jungian archetypes; if the power of their meaning could be harnessed, perhaps we could communicate at the level of the psyche. Most of the things I like to do in my own time involve art, music and design. Being part of new creative ideas continues to excite me. I like solving problems. I like to think I bring a creative approach to solving problems but deductive reasoning is my main strength. I’m interested in Game Theory and how it can be integrated into planning. These enthusiasms have propelled me through a career which has veered from advertising to marketing and even consulting and agency management. But, I never really stopped being a planner.