Tom O’Donnell
Creative Director at J. Walter Thompson London
London, United Kingdom
TitleGravity Light
BriefMany of us take electric light for granted, but not everyone has access to the power grid. Gravity Light, as its name suggests, is a light entirely powered by gravity. In was launched in November 2016 in Kenya with a roadshow across 50 rural, off grid communities. The tour combined musical performances, a story relay and a night study space powered by gravity lights. Not everyone in the world has access to the power grid. This light, entirely powered by gravity, will bring illumination to areas of the world where it is sorely needed. The light was launched during a roadshow across Kenya.
Agency
Campaign Gravity Light
Advertiser Shell Global, Gravitylight Foundation
Brand Gravity Light

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedNovember 2017
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Executive Creative Director L...s P..n Subscribers Only
Creative Director ..m O�.....nell Subscribers Only
Account Planner O...ia J....on Subscribers Only
Account Planner E....or M....lf Subscribers Only
Agency Producer L...y K..p Subscribers Only
Agency Producer J...s S...ns Subscribers Only
Agency Producer L...en P...e Subscribers Only
Business Director K...in R....ts Subscribers Only
Account Manager J...h W...h Subscribers Only
Account Manager R...el C..n Subscribers Only
Production Company St.....uck M...a Subscribers Only
Director A...an D....on Subscribers Only
Editor ..m M...er Subscribers Only

Trending

Create a free Talent profile and become a member of AdForum

Get Started