My Latest Work
SEE ALL WORKThe Homeless Bank Account
The New Different
Will You Pass The Humanity Test?
Own The Unknown:Joined-up banking
About me
As a Planner at J. Walter Thompson I develop brand strategy and creative campaigns for both global and local
brands.
Sector Experience
My Work
SEE ALL WORKOwn The Unknown:Suits
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Taxi
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
#drawaline
- BRAND:
- UN Women UK
- AGENCY:
- J. Walter Thompson London
Gravity Light
- BRAND:
- Gravity Light
- AGENCY:
- J. Walter Thompson London
Dream Room
- BRAND:
- HSBC
- AGENCY:
- J. Walter Thompson London
Dream Room
- BRAND:
- HSBC
- AGENCY:
- J. Walter Thompson London
Swimmer
- BRAND:
- HSBC
- AGENCY:
- J. Walter Thompson London
Positions
Strategic Planner
London, United Kingdom
September 2015 - Present (9 years 6 months)
At JWT I've worked across the entire strategic process, from developing brand strategy to implementing it in fully integrated campaigns. JWT believes in using creative solutions to solve business - not just marketing - challenges, and I've put this approach into practice for clients including HSBC, WWF, Nestle and Kenco.
Will You Pass The Humanity Test?
- BRAND:
- UN Women
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Joined-up banking
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Suits
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Taxi
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
#drawaline
- BRAND:
- UN Women UK
- AGENCY:
- J. Walter Thompson London
Gravity Light
- BRAND:
- Gravity Light
- AGENCY:
- J. Walter Thompson London
Dream Room
- BRAND:
- HSBC
- AGENCY:
- J. Walter Thompson London
Dream Room
- BRAND:
- HSBC
- AGENCY:
- J. Walter Thompson London
Swimmer
- BRAND:
- HSBC
- AGENCY:
- J. Walter Thompson London
Education
B.A. Hons in English Literature
2012 - 2015 (3 years)
Activities: Rowing (Women's First Boat), Pembroke College Chapel Choir, Lifestyle Editor and Social Media Manager for The Cambridge Student Newspaper, PemWomen@30 communications team
In 2015 I graduated with a 2:1, achieving Firsts in two of my papers.
In 2014 I achieved a First in Part I of the English Tripos, and was awarded a Foundation Scholarship and the Foundress Prize.
