About me
Lifetime digital strategist.
I get excited by working with visionary people with bold ideas for new digital businesses.
After 20 years working in three successful digital agency start-up businesses, I have now left the sector to focus full time on being an entrepreneur and investor.
As an investor I am working with 5 start-up businesses who with great people at the helm are bravely creating disruptive products.
As an entrepreneur I am on the lookout for exciting ideas, the first of which will be launching as a business at the end of the year.
Skills
- Digital Marketing
- Digital Media
- Digital Strategy
- Creative Strategy
- Strategy
- Integrated Marketing
- Online Advertising
- Mobile Marketing
- Advertising
- Brand Development
- PPC
- Social Media
- Social Media Marketing
- Marketing Communications
- Customer Insight
- Relationship Marketing
- Marketing Strategy
- Media Planning
- Interactive Advertising
- Creative Direction
- Copywriting
- Baking
- Cycle Time Reduction
- Male Grooming
- Partnering
- Slogans
- Leadership
- eCRM
- Direct Marketing
Sector Experience
My Work
SEE ALL WORKBallantine's Space Glass
- BRAND:
- Ballantine's Whiskey
- AGENCY:
- Havas London
Positions
CEO
Huski Mountain Delivery
July 2016 - Present (8 years 6 months)
Currently engaged in getting an idea moving to bring modern delivery to chalets and apartments in the French Alps.
Launching Winter 2016/7 in Val D'Isere, Tignes, Sainte Foy and La Rosiere.
Self-backed ecommerce startup.
Launching Winter 2016/7 in Val D'Isere, Tignes, Sainte Foy and La Rosiere.
Self-backed ecommerce startup.
Non Executive Director
Look Fabulous Forever
September 2015 - Present (9 years 4 months)
I am an investor and NED for this fast-growing ecommerce cosmetics start-up. Look Fabulous Forever is winning in a vast and unloved demographic of Over 50s women with a 'Pro-Age' brand, ethos and products.
CEO
Havas Work Club
London, United Kingdom
July 2007 - March 2016 (8 years 8 months)
I was CEO and co-founder of Work Club, a digital creative agency we started in 2007.
We built the agency up with a strong people ethos, a disruptive brand and famously innovative creative output. We picked up numerous awards including twice winning the UK's digital agency of the year, before selling to Havas to present a more powerful global integrated marketing solutions approach.
In 2016 post earn-out I chose to leave the agency to focus on a new challenge: building and investing in new startup product ventures.
www.work-club.com
Creativity's Global A-List in 2012
http://creativity-online.com/news/agency-alist-work-club-london/239413
Campaign Digital Agency Of The Year 2012
http://www.campaignlive.co.uk/features/1164057/
Clients include Pernod Ricard, Heineken, RB, Sharp and McLaren F1.
We built the agency up with a strong people ethos, a disruptive brand and famously innovative creative output. We picked up numerous awards including twice winning the UK's digital agency of the year, before selling to Havas to present a more powerful global integrated marketing solutions approach.
In 2016 post earn-out I chose to leave the agency to focus on a new challenge: building and investing in new startup product ventures.
www.work-club.com
Creativity's Global A-List in 2012
http://creativity-online.com/news/agency-alist-work-club-london/239413
Campaign Digital Agency Of The Year 2012
http://www.campaignlive.co.uk/features/1164057/
Clients include Pernod Ricard, Heineken, RB, Sharp and McLaren F1.
Planning Director
Agency Republic
July 2004 - April 2007 (2 years 9 months)
Over 3 great years we doubled the size of the agency, won lots of great work from brands like Egg, Mercedes, Diageo and Nokia, and picked up accolades such as Campaign's Digital Agency of the Year.
My first Digital Job. I was lucky enough to find it at a company that blazed a trail in the early days of digital marketing. The first digital media specialist, we won massive accounts from brands like BT, Sky, Orange and COI and grew in my time from 7 to 107 people.
i-level took me from wide-eyed novice to Account Director.
i-level was also where I learned what 'strategy' was.
i-level took me from wide-eyed novice to Account Director.
i-level was also where I learned what 'strategy' was.
Staff Reporter
Irish Independent
May 1999 - October 1999 (5 months)
My First Career.
6 enjoyable months in Dublin learning that I was not cut-out to be a newspaper journalist.
I still have my cuttings somewhere.
6 enjoyable months in Dublin learning that I was not cut-out to be a newspaper journalist.
I still have my cuttings somewhere.
Ballantine's Space Glass
- BRAND:
- Ballantine's Whiskey
- AGENCY:
- Havas London
Education
1988 - 1994 (6 years)
